Director of Digital Content & Web Communications

University of Mount Saint Vincent; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Generous paid time off

Health, dental, and vision insurance

Tuition benefits

Professional development opportunities

Employee assistance program

Job summary

The University of Mount Saint Vincent seeks a Director for Digital Content and Website Communications to lead its digital storytelling, content strategy, and website governance. You will shape the institution's brand across web, social media, and multimedia, collaborating with leadership to advance enrollment, reputation, and engagement.

In this role, you will oversee SEO, AI-powered discovery, analytics, and governance across UMSSV properties, ensuring accessible, audience-centered content.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Seven+ years of digital communications and content strategy experience.
• Experience managing websites and content management systems, preferably WordPress.
• Knowledge of SEO, analytics, and AI-powered search/discovery platforms.
• Strong writing, editing, and storytelling skills.
• Experience collaborating with leadership and external partners.

Responsibilities

• Lead the development and execution of a comprehensive digital content and website strategy aligned with institutional priorities.
• Oversee content governance, user experience, accessibility, and performance across umsv.edu and related properties.
• Partner with marketing leadership to develop integrated digital campaigns and storytelling.
• Steer the university's digital voice and messaging across websites and social media.
• Lead creation, editing, publishing, and optimization of digital content.
• Manage information architecture, navigation, and content audits.
• Collaborate to translate priorities into effective digital experiences and content.
• Lead SEO, AEO, and AI-powered discovery initiatives.
• Use analytics to evaluate content effectiveness and guide improvements.
• Oversee social media strategy and content development.
• Direct multimedia content and ensure brand alignment.
• Manage vendors, projects, and technology partners for digital initiatives.
• Monitor emerging technologies for opportunities in visibility and engagement.
• Provide training on website content, social media, accessibility, and brand standards.

Skills

Digital content strategy

Website governance

SEO/analytics

Content collaboration

Education

Bachelor's degree in marketing or related field

Master's degree (preferred)

Tools

WordPress

Adobe Creative Cloud

Job description

The University of Mount Saint Vincent seeks a Director for Digital Content and Website Communications to lead its digital storytelling, content strategy, and website governance. You will shape the institution's brand across web, social media, and multimedia, collaborating with leadership to advance enrollment, reputation, and engagement.

In this role, you will oversee SEO, AI-powered discovery, analytics, and governance across UMSSV properties, ensuring accessible, audience-centered content.