Director, Digital Content & Web Communications

University-of-Mount-Saint-Vincent; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

The University of Mount Saint Vincent seeks a seasoned Director for Digital Content and Website Communications to lead its digital ecosystem, shaping the university’s brand, voice, and priorities across all online platforms.

Reporting to the Office of Advancement, this role drives SEO, AI-powered discovery, analytics, multimedia storytelling, and governance to advance enrollment, reputation, and alumni engagement.

Qualifications

• Bachelor’s degree (or higher) in marketing, communications, digital media, public relations, or a related field.
• Seven+ years of progressive experience in digital communications, content strategy, or related field; higher education preferred.
• Demonstrated experience developing and executing digital content and website strategies with measurable outcomes.
• Strong experience managing websites and CMS, preferably WordPress, including governance and optimization.
• Knowledge of SEO, AEO, analytics, and AI-powered search and discovery platforms.
• Excellent writing, editing, storytelling, and communication skills for multiple audiences.
• Experience managing social media strategy and content across platforms.
• Experience collaborating with web developers, designers, IT professionals, agencies, and consultants.
• Knowledge of accessibility and mobile-first content practices.
• Proficiency with Adobe Creative Cloud and multimedia content.

Responsibilities

• Lead the development and execution of a comprehensive digital content and website strategy aligned with the University’s Plan for Strategy and enrollment goals.
• Oversee content governance, UX, accessibility, performance, and optimization across umsv.edu, umsvathletics.com, and related properties.
• Partner with Marketing and Senior Communications leadership to execute integrated digital campaigns and storytelling across web, social, multimedia, and other channels.
• Serve as steward of the university’s digital voice and branding across websites and social media.
• Lead creation, editing, publishing, and optimization of digital content including website copy, landing pages, and multimedia.
• Oversee information architecture, navigation, governance, audits, and coordination with web/tech partners.
• Translate institutional priorities into effective digital experiences and annual updates.
• Lead SEO, AEO, and AI-powered discovery initiatives and monitor performance.
• Provide guidance on analytics and audience insights to improve content effectiveness.
• Oversee social media strategy and content development to increase engagement and reach.

Skills

Digital content strategy

Website management

SEO & AEO

Analytics & performance measurement

Project management

Writing & storytelling

Cross-functional collaboration

Education

Bachelor's degree or higher in Marketing/Communications/Digital Media

Tools

WordPress

Adobe Creative Cloud

Job description

The University of Mount Saint Vincent seeks a seasoned Director for Digital Content and Website Communications to lead its digital ecosystem, shaping the university’s brand, voice, and priorities across all online platforms.

Reporting to the Office of Advancement, this role drives SEO, AI-powered discovery, analytics, multimedia storytelling, and governance to advance enrollment, reputation, and alumni engagement.