Digital Communications Lead - Web Strategy (Hybrid)

Case Western Reserve University; Cleveland (OH); Hybrid; USD 61,000 - 77,000; Full time

Benefits offered by this job

Healthcare

Retirement plans

Tuition assistance

Paid time off

Winter recess

Job summary

Case Western Reserve University is seeking an Assistant Director for Digital Communications to lead web content strategy across the case.edu domain. You will work with University Marketing and Communications to create compelling, accessible digital content that aligns with university priorities and storytelling standards.

You will write, edit and optimize landing pages and campaigns, guiding editorial direction and collaborating with teams to ensure content is clear, concise and consistent with

Qualifications

• 5–7 years in digital communications or related field.
• Bachelor's degree required in communications, journalism, or related field.
• Strong writing/editing skills with web and digital content experience.
• Experience with content strategy, SEO, analytics and CMS platforms.

Responsibilities

• Lead web content strategy across the university and ensure content aligns with brand standards.
• Write, edit and fact-check web content and stories for case.edu.
• Utilize analytics and SEO to improve discoverability and performance.
• Oversee processes for content development, publishing and student support.

Skills

Web writing

Editorial direction

SEO/SEM knowledge

Analytics usage

Collaboration

Content strategy

Communication across teams

Storytelling

AP style

CMS experience

HTML basics

Education

Bachelor's degree in communications/journalism/public relations

Tools

WordPress

Drupal

Google Analytics

Adobe Photoshop

InDesign

HTML

Job description

Case Western Reserve University is seeking an Assistant Director for Digital Communications to lead web content strategy across the case.edu domain. You will work with University Marketing and Communications to create compelling, accessible digital content that aligns with university priorities and storytelling standards.

You will write, edit and optimize landing pages and campaigns, guiding editorial direction and collaborating with teams to ensure content is clear, concise and consistent with