Chief Content Strategy & SEO Leader

Chapman University; Irvine (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

Chapman University is seeking a Director, Content Marketing & Strategy to lead the university’s content ecosystem and SEO strategy across chapman.edu. This role requires collaborating with web, brand, enrollment marketing, and agency partners to align content with enrollment priorities.

The position is fully on campus in Orange, CA, with expectations to be in the office 5 days a week, driving strategy, governance, and editorial excellence across all storytelling initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, design, or related field.
• 5–7+ years of progressive SEO/content strategy experience, with 2+ years in people management.
• Experience managing enterprise websites and organic search programs.
• Strong command of SEO tools and CMS platforms.
• Excellent editorial judgement and writing ability.
• Strong interpersonal and cross-functional collaboration skills.
• Proven project management and stakeholder management experience.
• Ability to document technical processes for others.

Responsibilities

• Develop and maintain a university-wide content strategy balancing brand storytelling with SEO.
• Lead editorial vision and information architecture for Chapman’s storytelling platform.
• Own content management, sourcing, publishing cadence, tagging, and platform performance.
• Oversee content calendar balancing evergreen content with news updates.
• Set editorial standards and governance across web content.
• Write and edit compelling articles to strengthen Chapman’s brand.
• Ensure content reflects brand voice and accessibility.
• Coordinate with web, brand, enrollment marketing, and agencies.

Skills

SEO strategy

Content strategy

People management

Editorial judgment

Communication skills

Project management

Stakeholder management

Education

Bachelor's degree

Tools

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

GA4

Job description

Chapman University is seeking a Director, Content Marketing & Strategy to lead the university’s content ecosystem and SEO strategy across chapman.edu. This role requires collaborating with web, brand, enrollment marketing, and agency partners to align content with enrollment priorities.

The position is fully on campus in Orange, CA, with expectations to be in the office 5 days a week, driving strategy, governance, and editorial excellence across all storytelling initiatives.