Channel PG&A Marketing Lead — Retail Growth

Polaris Inc; Tempe (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Profit-sharing plan

401(k) matching

Health, dental, and vision insurance

Job summary

Polaris Inc. in Tempe, AZ seeks a Senior Associate Marketing Manager, Channel PG&A, to lead dealer retail strategies across Parts, Garments, and Accessories. You’ll translate priorities into merchandising plans, dealer communications, and in-store activations, collaborating across PG&A teams and field sales.

You will drive dealer-facing digital assets, events, and local activation, ensuring cohesive consumer experiences and strong PG&A growth across the dealer network.

Qualifications

• Bachelor’s degree in business, marketing, merchandising, or a related field.
• 4+ years of experience in channel marketing, retail merchandising, sales activation, category management, or a related commercial role.
• Experience in dealer, retail, consumer packaged goods, powersports, or another distributed sales-channel environment is preferred.
• Strong understanding of retail execution, merchandising strategy, planograms, point-of-purchase displays, in-store activation, and dealer-facing sales support.
• Ability to analyze retail, inventory, stocking, promotional, competitive, and dealer performance data and translate insights into clear recommendations and executable plans.

Responsibilities

• Lead PG&A retail strategy and execution within the Polaris Retail Experience across ORV, Seasonal, and Parts & Oil businesses; translate priorities into merchandising, in-store activation, and dealer execution plans.
• Develop and improve dealer-facing merchandising tools, including planograms, point-of-purchase displays, retail standards, signage, and in-store marketing support to improve PG&A sell-through.
• Lead dealer digital marketing programs, including Certified Dealer Websites and related digital tools, to strengthen PG&A visibility, dealer adoption, and local retail activation.
• Develop dealer-facing digital assets, co-marketing opportunities, and local activation support to help dealers promote PG&A products through digital and social channels.
• Serve as the PG&A marketing lead for dealer-facing events and channel activation programs, translating key initiatives into clear dealer experiences and field-ready execution plans.
• Support dealer shows, sales meetings, experiential activations, and other priority channel events by developing merchandising, signage, retail support, and activation plans.
• Partner with Product Line Sales, category teams, field sales, digital marketing, Polaris Retail Experience, and Whole Goods Channel Marketing to align PG&A priorities, promotions, and retail execution goals.
• Analyze retail, inventory, stocking, promotion, and dealer performance data to identify trends, gaps, and opportunities across categories, regions, and dealer segments.
• Translate performance insights, field feedback, and dealer needs into actionable recommendations that improve execution, retail sales, promotional sell-through, and customer experience.
• Monitor competitive dealer programs, merchandising strategies, promotional activity, product launches, and retail execution approaches, and translate findings into recommendations for category planning, dealer activation, and field sales.

Skills

Marketing strategy

Channel marketing

Retail merchandising

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in business, marketing, merchandising, or related field

Tools

Planograms

In-store activation tooling

Job description

Polaris Inc. in Tempe, AZ seeks a Senior Associate Marketing Manager, Channel PG&A, to lead dealer retail strategies across Parts, Garments, and Accessories. You’ll translate priorities into merchandising plans, dealer communications, and in-store activations, collaborating across PG&A teams and field sales.

You will drive dealer-facing digital assets, events, and local activation, ensuring cohesive consumer experiences and strong PG&A growth across the dealer network.