Channel PG&A Marketing Lead – Dealer Activation & Retail

Polaris Inc.; Tempe (AZ); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Competitive compensation with profit‑/

Stock ownership plan

401(k) with match

Paid time off

Wellness programs

Job summary

Polaris Inc. is seeking a Senior Associate Marketing Manager, Channel PG&A to lead dealer and consumer retail strategies for Parts, Garments, and Accessories. You will translate priorities into merchandising plans, dealer communications, digital programs, and in-store activations across the PG&A channel.

The role collaborates with multiple teams to ensure cohesive dealer experiences and growth of PG&A sales across the dealer network. Occasional travel may be required.

Qualifications

• Bachelor’s degree in business, marketing, merchandising, or a related field.
• 4+ years of experience in channel marketing, retail merchandising, sales activation, category management, or a related commercial role.
• Experience in dealer, retail, consumer packaged goods, powersports, or another distributed sales-channel environment is preferred.
• Strong understanding of retail execution, merchandising strategy, planograms, point-of-purchase displays, in-store activation, and dealer-facing sales support.

Responsibilities

• Lead PG&A retail strategy and execution within the Polaris Retail Experience across ORV, Seasonal, and Parts & Oil businesses, translating priorities into merchandising, in-store activation, and dealer execution plans.
• Develop and improve dealer-facing merchandising tools, including planograms, point-of-purchase displays, retail standards, signage, and in-store marketing support designed to improve PG&A sell-through.
• Lead dealer digital marketing programs, including Certified Dealer Websites and related digital tools, to strengthen PG&A visibility, dealer adoption, and local retail activation.
• Develop dealer-facing digital assets, co-marketing opportunities, and local activation support that help dealers promote PG&A products through digital and social channels.

Skills

Channel marketing

Retail merchandising

Sales activation

Category management

Education

Bachelor’s degree in business/marketing/merchandising

Job description

Polaris Inc. is seeking a Senior Associate Marketing Manager, Channel PG&A to lead dealer and consumer retail strategies for Parts, Garments, and Accessories. You will translate priorities into merchandising plans, dealer communications, digital programs, and in-store activations across the PG&A channel.

The role collaborates with multiple teams to ensure cohesive dealer experiences and growth of PG&A sales across the dealer network. Occasional travel may be required.