Channel Marketing Leader for Direct Accounts & MRO

Masco Corporation; Indianapolis (IN); On-site; USD 104,000 - 163,000; Full time

Benefits offered by this job

Culture & Diversity

Wellbeing benefits

Learning & Development

Volunteer opportunities

Job summary

Delta Faucet Company is seeking a Channel Marketing Manager to develop and execute integrated marketing strategies across key trade channels, including Direct Wholesale Accounts and MRO. You will partner with Sales, Product, Brand Marketing, Operations and Finance to turn insights into action, manage budgets, and drive measurable growth.

The role requires strong leadership, strategic thinking, and a proven track record in B2B marketing within durable goods, with travel up to 25%.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
• Seven or more years of progressive experience in channel marketing, customer marketing, product marketing, brand management, account management, or a related commercial discipline.
• Experience developing and executing B2B marketing strategies across complex distribution channels.
• Demonstrated success leading integrated go-to-market programs and new product launches.
• Experience working with sales teams, external customers, agencies, and cross-functional partners.
• Experience in durable goods, building products, wholesale distribution, or the trade channel is preferred.

Responsibilities

• Develop and implement channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs.
• Lead channel activation for new product launches, promotions, merchandising programs, sales tools, digital content, events, and customer-facing collateral.
• Partner with Sales and customer teams to ensure programs are relevant, executable, and effectively deployed in the market.
• Establish clear objectives, timelines, responsibilities, and success measures for each initiative.
• Manage the assigned marketing budget and oversee relationships with external agencies and other partners.
• Ensure marketing investments are prioritized against opportunities with the greatest potential business impact.
• Serve as the primary channel marketing liaison across Sales, Brand Marketing, Product Management, Sales Enablement, Finance, regional stakeholders, and external customers.

Skills

Strategic thinking

B2B marketing

Cross-functional collaboration

Communication

Project management

Education

Bachelor’s degree in Marketing, Business, Communications

MBA preferred

Tools

Microsoft Office

CRM platforms

Job description

Delta Faucet Company is seeking a Channel Marketing Manager to develop and execute integrated marketing strategies across key trade channels, including Direct Wholesale Accounts and MRO. You will partner with Sales, Product, Brand Marketing, Operations and Finance to turn insights into action, manage budgets, and drive measurable growth.

The role requires strong leadership, strategic thinking, and a proven track record in B2B marketing within durable goods, with travel up to 25%.