Director of eCommerce Marketing & Channel Growth

Delta Faucet; Indianapolis (IN); On-site; USD 121,000 - 191,000; Full time

Benefits offered by this job

Culture: equality, diversity and INclu

Wellbeing benefits

Learning & Development

Social Impact

Job summary

Delta Faucet Company is seeking a Director of eCommerce Channel Marketing to lead growth strategies for the Delta Faucet Company brands across Amazon and Wayfair. This leader will oversee retail media, organic search, content, digital shelf, and performance marketing, with accountability for revenue, profitability, market share, and the consumer experience.

The Director will lead a team and manage external agency partners while collaborating with Sales, Brand Marketing, Product, Analytics,

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, eCommerce, or a related field.
• 10+ years of relevant experience with progressive leadership responsibility.
• Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.

Responsibilities

• Develop and lead eCommerce marketing strategies for Amazon and Wayfair across the Delta Faucet Company brands.
• Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.
• Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.
• Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.
• Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.
• Guide the optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.
• Establish performance scorecards and use insights to identify growth opportunities.
• Partner with Sales and Finance to balance growth and profitability investments.
• Lead external media, content, data, and technology partners and hold agencies accountable for results.
• Communicate channel performance, opportunities, and recommendations to senior leadership.
• Lead, coach, and develop direct reports responsible for customer marketing, paid media, organic growth, content, and digital shelf.

Skills

eCommerce leadership

Retail media

Amazon advertising

Wayfair experience

SEO & content

Data-driven

Executive communication

Budget management

Team leadership

Home improvement experience

Education

Bachelor's degree in Marketing, Business, Analytics, eCommerce, or related field

Job description

Delta Faucet Company is seeking a Director of eCommerce Channel Marketing to lead growth strategies for the Delta Faucet Company brands across Amazon and Wayfair. This leader will oversee retail media, organic search, content, digital shelf, and performance marketing, with accountability for revenue, profitability, market share, and the consumer experience.

The Director will lead a team and manage external agency partners while collaborating with Sales, Brand Marketing, Product, Analytics,