Senior Channel Marketing Strategist (B2B)

Delta Faucet Company; Indianapolis (IN); On-site; USD 104,000 - 163,000; Full time

Benefits offered by this job

Culture & Inclusion

Comprehensive benefits

Learning & Development

Volunteer programs

Job summary

Delta Faucet Company is seeking a Channel Marketing Manager to lead integrated B2B marketing across Direct Wholesale Accounts and MRO. You will translate insights into cohesive plans, manage budgets, and drive growth with Sales, Product, Brand Marketing, and Operations.

This role requires 7+ years in channel marketing, strong strategic thinking, and the ability to influence cross-functional partners. Travel is required; a results-driven mindset and data-driven decision making are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field required.
• Seven or more years of progressive experience in channel marketing or related field.
• Experience developing and executing B2B marketing strategies across complex distribution channels.

Responsibilities

• Develop and implement comprehensive channel marketing strategies aligned with business objectives.
• Identify growth opportunities and define audience and buying-decision drivers.
• Translate strategies into actionable channel plans and investment priorities.
• Lead channel activation for product launches, promotions, and merchandising programs.
• Manage marketing budget and partnerships with agencies and other partners.

Skills

Strategic marketing

Channel marketing

Cross-functional collaboration

Go-to-market execution

Education

Bachelor’s degree in Marketing, Business, or Communications

MBA preferred

Tools

Microsoft Office

CRM platforms

Job description

Delta Faucet Company is seeking a Channel Marketing Manager to lead integrated B2B marketing across Direct Wholesale Accounts and MRO. You will translate insights into cohesive plans, manage budgets, and drive growth with Sales, Product, Brand Marketing, and Operations.

This role requires 7+ years in channel marketing, strong strategic thinking, and the ability to influence cross-functional partners. Travel is required; a results-driven mindset and data-driven decision making are essential.