Senior Channel Marketing Lead – Direct Accounts & MRO

Watkins Wellness; Indianapolis (IN); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Delta Faucet is seeking a Channel Marketing Manager to drive integrated marketing across direct wholesale and MRO channels. You will partner with Sales, Product, Brand Marketing, Operations, and Finance to translate insights into cohesive programs that deliver measurable growth.

The role emphasizes proactive market analysis and strong execution to strengthen brand relevance and product adoption. The position focuses on developing cohesive, results-driven strategies that drive profitable growth

Qualifications

• B2B marketing expertise needed.
• Ability to develop and implement channel strategies.
• Strong cross-functional collaboration and influencing skills.

Responsibilities

• Develop and implement comprehensive channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs.
• Translate enterprise, brand, product and segment strategies into channel plans and investment priorities.
• Understand needs, behaviors, and purchasing journeys of key trade audiences.

Skills

B2B Marketing

Channel Strategy

Cross-functional Collaboration

Job description

Delta Faucet is seeking a Channel Marketing Manager to drive integrated marketing across direct wholesale and MRO channels. You will partner with Sales, Product, Brand Marketing, Operations, and Finance to translate insights into cohesive programs that deliver measurable growth.

The role emphasizes proactive market analysis and strong execution to strengthen brand relevance and product adoption. The position focuses on developing cohesive, results-driven strategies that drive profitable growth