Strategic Trade Marketing Content Leader

Watkins Wellness; Indianapolis (IN); Hybrid; USD 121,000 - 191,000; Full time

Benefits offered by this job

Culture & diversity

Wellbeing benefits

Learning & development

Social impact programs

Job summary

Delta Faucet Company is seeking a Director of Trade Marketing Content & Communications to lead end-to-end trade communications. You will translate complex product priorities into clear, compelling messages, ensuring consistency across the brand portfolio and channels.

In this role, you will own the content strategy for trade assets, collaborate with Product, Sales, Channel Marketing and Brand Marketing, and drive governance, schedules, and approvals to meet business objectives.

Qualifications

• Demonstrated experience developing and leading integrated content and communication strategies in B2B/trade environments.
• Expertise across written, visual, digital, and multimedia content.
• Strong storytelling, presentation and verbal communication skills.
• Ability to maintain brand consistency across multiple brands and touchpoints.

Responsibilities

• Lead the Trade Communication Strategy and align with business and brand priorities.
• Oversee trade messaging, planning, governance, and calendar management.
• Define optimal channel mix and measure performance for trade communications.
• Direct content strategy and development for trade assets (price books, catalogs, digital campaigns).
• Build cross-functional partnerships to deliver cohesive customer experiences and influence senior leaders.

Skills

Integrated content strategy

Trade communications

Writing & editing

Brand alignment

Project management

Cross-functional collaboration

Job description

Delta Faucet Company is seeking a Director of Trade Marketing Content & Communications to lead end-to-end trade communications. You will translate complex product priorities into clear, compelling messages, ensuring consistency across the brand portfolio and channels.

In this role, you will own the content strategy for trade assets, collaborate with Product, Sales, Channel Marketing and Brand Marketing, and drive governance, schedules, and approvals to meet business objectives.