Sr. Channel Marketing Mgr - Direct Accounts & MRO

Watkins Wellness; Indianapolis (IN); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Delta Faucet is seeking a Channel Marketing Manager to drive integrated marketing across direct wholesale and MRO channels. You will partner with Sales, Product, Brand Marketing, Operations, and Finance to translate insights into cohesive programs that deliver measurable growth.

The role emphasizes proactive market analysis and strong execution to strengthen brand relevance and product adoption. The position focuses on developing cohesive, results-driven strategies that drive profitable growth

Qualifications

• B2B marketing expertise needed.
• Ability to develop and implement channel strategies.
• Strong cross-functional collaboration and influencing skills.

Responsibilities

• Develop and implement comprehensive channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs.
• Translate enterprise, brand, product and segment strategies into channel plans and investment priorities.
• Understand needs, behaviors, and purchasing journeys of key trade audiences.

Skills

B2B Marketing

Channel Strategy

Cross-functional Collaboration

Job description

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet:

The Channel Marketing Manager is responsible for developing and executing integrated marketing strategies that drive profitable growth across key trade channels within for Direct Wholesale Accounts and MRO. This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers. The Channel Marketing Manager anticipates market trends, identifies growth opportunities, develops compelling programs, and ensures effective execution across the customer journey. This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.

Key Accountabilities

B2B Trade Channel Strategy Develop and implement comprehensive channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs. Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying‑decision drivers, and competitive dynamics. Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences. Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.

Channel and Customer Expertise Build and maintain deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem. Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision