Casino Marketing Data & Direct Mail Specialist

Socket.dev; Auburn (WA); On-site; USD 44,000 - 50,000; Full time

Benefits offered by this job

Complimentary meals

Covered parking

Medical, dental and vision coverage

Life insurance

Retirement plans

Job summary

Muckleshoot Casino Resort is looking for a seasoned casino marketing professional to drive data-driven promotions and direct mail programs. You will manage CMP-based campaigns, track performance, and ensure timely, accurate content delivery within budget.

Ideal candidates have 5+ years in casino marketing, strong database analytics, and expertise with direct mail strategies and player tracking systems; bachelor’s degree in Marketing is preferred.

Qualifications

• AA/AS or BS/BA Degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Responsibilities

• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes for compliance with promotion rules and levels.
• Maintain data integrity of databases.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.

Education

AA/AS or BS/BA Degree in Marketing or related field preferred

Job description

Muckleshoot Casino Resort is looking for a seasoned casino marketing professional to drive data-driven promotions and direct mail programs. You will manage CMP-based campaigns, track performance, and ensure timely, accurate content delivery within budget.

Ideal candidates have 5+ years in casino marketing, strong database analytics, and expertise with direct mail strategies and player tracking systems; bachelor’s degree in Marketing is preferred.