Marketing Database Specialist

Socket.dev; Auburn (WA); On-site; USD 44,000 - 50,000; Full time

Benefits offered by this job

Complimentary meals

Covered parking

Medical, dental and vision coverage

Life insurance

Retirement plans

Job summary

Muckleshoot Casino Resort is looking for a seasoned casino marketing professional to drive data-driven promotions and direct mail programs. You will manage CMP-based campaigns, track performance, and ensure timely, accurate content delivery within budget.

Ideal candidates have 5+ years in casino marketing, strong database analytics, and expertise with direct mail strategies and player tracking systems; bachelor’s degree in Marketing is preferred.

Qualifications

• AA/AS or BS/BA Degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Responsibilities

• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes for compliance with promotion rules and levels.
• Maintain data integrity of databases.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.

Education

AA/AS or BS/BA Degree in Marketing or related field preferred

Job description

WHAT'S IN IT FOR YOU

• Competitive salary of $32.00/hr.with discretionary performance bonuses 2x a year!
• Complimentary meals and covered team member parking.
• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses
• Variety of additional voluntary benefits and retirement plans.

WHAT YOU’LL DO

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
• Perform analysis on casino marketing programs and give recommendations on possible changes.
• Maintain accurate ban and applicable adjustments.
• Responsible for tracking expenses related to direct mail programs.
• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
• Keep current on all available training and/or updates available for SDS and or CMP System(s).
• Create reports and documents for use of the Marketing department for analytical and promotional purposes.
• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
• Ensure the accuracy of all direct mail and promotional materials and rules.
• Field guest and team member inquiries related to direct marketing initiatives.
• Maintain data integrity of databases.
• Maintain promotional files and historical information.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
• Perform other duties as assigned.

WHAT YOU’LL BRING

• AA/AS or BS/BA Degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.