Casino Marketing Data & Analytics Specialist

Muckleshoot-Casino-Resort-; Auburn (WA); On-site; USD 36,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Discretionary bonuses 2x/yr

Free meals

Covered parking

Medical, dental, vision

Life insurance

Long-term disability

AD&D coverage

FSA health care

Gaming licenses paid

Retirement plans

Job summary

Muckleshoot Casino Resort in Auburn, WA is seeking a Marketing Database Specialist to leverage the Preferred Players Club and CMP systems to optimize promotions.

The role manages direct mail campaigns, builds marketing dashboards, and analyzes program results to improve guest retention. AA/AS or BS in Marketing preferred; five years casino marketing/database experience required. Fully paid medical/dental/vision, retirement plans, and paid licenses are offered.

Qualifications

• AA/AS or BS/BA degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Responsibilities

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, tagging, monitoring, and prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate program effectiveness.
• Monitor and approve codes for compliance with promotion rules and levels.
• Review player tracking system for roll-offs, Free Play adjustments, merges, purges, and verifications.

Skills

Marketing analytics

Direct mail

Customer database

Education

Marketing degree (AA/AS or BS/BA)

Tools

CMP System

Direct Mail software

Database software

Job description

Muckleshoot Casino Resort in Auburn, WA is seeking a Marketing Database Specialist to leverage the Preferred Players Club and CMP systems to optimize promotions.

The role manages direct mail campaigns, builds marketing dashboards, and analyzes program results to improve guest retention. AA/AS or BS in Marketing preferred; five years casino marketing/database experience required. Fully paid medical/dental/vision, retirement plans, and paid licenses are offered.