Casino Marketing Data & Direct Mail Specialist

Muckleshoot Casino; Auburn, Northern (WA, KY); Hybrid; USD 37,000 - 44,000; Full time

Benefits offered by this job

Complimentary meals

Free team member parking

Medical, dental, vision coverage

Job summary

Muckleshoot Casino Resort in Auburn, WA is seeking a senior marketing professional to lead casino database initiatives, direct mail campaigns, and analytics. You will manage promotions, optimize content delivery, and maintain reporting dashboards to measure attraction and retention effects.

The role requires a marketing background with five years in casino marketing databases, player tracking, and analytics, plus a BA/BS in Marketing or related field.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Five years casino marketing database experience including player tracking, direct mail/marketing and analytics.

Responsibilities

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes as per promotion rules.
• Review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged accounts.

Skills

Marketing analytics

Player tracking

Direct mail marketing

Education

Bachelor's degree in Marketing or related field

Tools

CMP System

Direct Mail software

Analytics software

Job description

Muckleshoot Casino Resort in Auburn, WA is seeking a senior marketing professional to lead casino database initiatives, direct mail campaigns, and analytics. You will manage promotions, optimize content delivery, and maintain reporting dashboards to measure attraction and retention effects.

The role requires a marketing background with five years in casino marketing databases, player tracking, and analytics, plus a BA/BS in Marketing or related field.