Marketing Database Specialist

Bally's; Black Hawk (CO); On-site; USD 71,635,000 - 96,432,000; Full time

Job summary

Bally's in Colorado is seeking a data analyst to maintain and analyze casino marketing and player data, supporting campaigns across direct mail, email, SMS, app, host, events and promotions. Responsibilities include extracting insights from carded play, visit frequency, reinvestment, offer response and campaign results to drive profitability.

The role collaborates with Marketing, IT and Compliance to ensure data accuracy, privacy, and timely reporting; prior SQL and reporting tool experience

Qualifications

• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
• High attention to detail and commitment to data accuracy.
• Collaborative work style with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct marketing campaigns (mail, email, SMS, app, host, events, promos).
• Extract and analyze player data: carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely production of direct marketing campaigns.
• Audit campaign files, offers, segments, mail lists, bounce backs, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene: duplicates, address standardization, NCOA updates, contact preferences, data quality reviews.
• Research and resolve data discrepancies, player accounts questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information according to policy and gaming regulations.

Skills

Data analysis

Analytical thinking

Detail oriented

Communication

Cross-functional collaboration

Tools

SQL

Relational databases

Data extraction

Reporting tools

Job description

Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.

Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.

Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.

Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.

Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.

Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.

Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.

Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.

Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.

Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.

Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour

Qualifications

Experience

Preferred

Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.

Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.

Ability to handle confidential and sensitive guest information with professionalism and discretion.

Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.

Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences

Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment

High attention to detail and commitment to data accuracy

Strong analytical, problem-solving, and critical thinking skills

Licenses & Certifications

Required

CO Support License

Equal Opportunity Employer
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