Marketing Database Specialist

Muckleshoot Casino; Auburn, Northern (WA, KY); Hybrid; USD 37,000 - 44,000; Full time

Benefits offered by this job

Complimentary meals

Free team member parking

Medical, dental, vision coverage

Job summary

Muckleshoot Casino Resort in Auburn, WA is seeking a senior marketing professional to lead casino database initiatives, direct mail campaigns, and analytics. You will manage promotions, optimize content delivery, and maintain reporting dashboards to measure attraction and retention effects.

The role requires a marketing background with five years in casino marketing databases, player tracking, and analytics, plus a BA/BS in Marketing or related field.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Five years casino marketing database experience including player tracking, direct mail/marketing and analytics.

Responsibilities

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes as per promotion rules.
• Review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged accounts.

Skills

Marketing analytics

Player tracking

Direct mail marketing

Education

Bachelor's degree in Marketing or related field

Tools

CMP System

Direct Mail software

Analytics software

Job description

Muckleshoot Casino Resort

2402 Auburn Way S

Auburn, WA 98002, USA

Description

WHAT'S IN IT FOR YOU

• Competitive salary of$32.00/hr.with discretionary performance bonuses 2x a year!


• Complimentary meals and covered team member parking.


• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.


• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.


• Company-paid gaming licenses


• Variety of additional voluntary benefits and retirement plans.

WHAT YOU’LL DO

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.


• Utilize the Preferred Players Club database and CMP to maximize and track promotions.


• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.


• Create and manage direct mail production schedule and calendar.


• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.


• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.


• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.


• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.


• Perform analysis on casino marketing programs and give recommendations on possible changes.


• Maintain accurate ban and applicable adjustments.


• Responsible for tracking expenses related to direct mail programs.


• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.


• Keep current on all available training and/or updates available for SDS and or CMP System(s).


• Create reports and documents for use of the Marketing department for analytical and promotional purposes.


• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants


• Ensure the accuracy of all direct mail and promotional materials and rules.


• Field guest and team member inquiries related to direct marketing initiatives.


• Maintain data integrity of databases.


• Maintain promotional files and historical information.


• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.


• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.


• Perform other duties as assigned.

WHAT YOU’LL BRING

• AA/AS or BS/BA Degree in Marketing or related field preferred.


• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.