Marketing Database Specialist

Muckleshoot Casino Resort; Auburn (WA); On-site; USD 37,000 - 51,000; Full time

Benefits offered by this job

Complimentary meals

Covered parking

Medical/dental/vision coverage

Life insurance

Retirement plans

Job summary

Muckleshoot Casino Resort, Auburn, WA, is seeking a marketing database professional to manage player tracking, direct mail, and analytics for promotions and campaigns.

Utilize CMP and SDS systems to optimize promotions, build campaigns, and maintain data integrity while supporting the Marketing department with dashboards and reports.

Qualifications

• Five years casino marketing database experience including player tracking, direct mail/marketing and analytics required.
• AA/AS or BS/BA Degree in Marketing or related field preferred.

Responsibilities

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
• Perform analysis on casino marketing programs and give recommendations on possible changes.
• Maintain accurate ban and applicable adjustments.
• Responsible for tracking expenses related to direct mail programs.
• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
• Keep current on all available training and/or updates available for SDS and or CMP System(s).
• Create reports and documents for use of the Marketing department for analytical and promotional purposes.
• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
• Ensure the accuracy of all direct mail and promotional materials and rules.
• Field guest and team member inquiries related to direct marketing initiatives.
• Maintain data integrity of databases.
• Maintain promotional files and historical information.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
• Perform other duties as assigned.

Skills

Player tracking

Direct mail

Analytics

Marketing database

Education

AA/AS or BS/BA Degree in Marketing or related field

Tools

CMP System

SDS System

Job description

• Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a year!
• Complimentary meals and covered team member parking.
• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses
• Variety of additional voluntary benefits and retirement plans.

What's In It For You

• Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a year!
• Complimentary meals and covered team member parking.
• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses
• Variety of additional voluntary benefits and retirement plans.

What You’ll Do

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
• Perform analysis on casino marketing programs and give recommendations on possible changes.
• Maintain accurate ban and applicable adjustments.
• Responsible for tracking expenses related to direct mail programs.
• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
• Keep current on all available training and/or updates available for SDS and or CMP System(s).
• Create reports and documents for use of the Marketing department for analytical and promotional purposes.
• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
• Ensure the accuracy of all direct mail and promotional materials and rules.
• Field guest and team member inquiries related to direct marketing initiatives.
• Maintain data integrity of databases.
• Maintain promotional files and historical information.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
• Perform other duties as assigned.

What You’ll Bring

• AA/AS or BS/BA Degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.