Marketing Database Specialist

Bally's Black Hawk; Black Hawk (CO); On-site; USD 29,000 - 40,000; Full time

Job summary

Bally's Black Hawk is seeking a data analyst to support casino marketing and loyalty initiatives by maintaining data integrity, ensuring security, and enabling precise targeting for direct campaigns. You will build and validate guest lists for campaigns across email, SMS, app, and events, while preparing insightful performance reports for promotions and guest trends.

The role requires translating data findings for non-technical partners and collaborating with Marketing, IT, Finance, and external

Qualifications

• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.
• Ability to partner with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Handle confidential guest information with professionalism and discretion.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of marketing and player data.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotions.
• Extract and analyze player data including carded play, visit frequency, win/loss, reinvestment, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness and revenue impact.
• Coordinate with internal teams and external vendors for timely production of campaigns.
• Audit campaign files, lists, bounce backs, opt-outs, and data suppressions for accuracy and compliance.
• Support data hygiene activities including duplicates resolution and address standardization.
• Research and resolve data discrepancies, account questions, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, and event invitation lists.
• Protect confidential information in accordance with company policy and gaming regulations.

Skills

SQL

Data analysis

Marketing analytics

Stakeholder collaboration

Tools

Relational databases

Reporting tools

Job description

Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.

Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.

Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.

Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.

Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.

Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.

Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.

Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.

Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.

Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.

Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour

Qualifications

Experience

Preferred

Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.

Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.

Ability to handle confidential and sensitive guest information with professionalism and discretion.

Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.

Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences

Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment

High attention to detail and commitment to data accuracy

Strong analytical, problem-solving, and critical thinking skills

Licenses & Certifications

Required

CO Support License

Equal Opportunity Employer
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