Campaign Orchestration Specialist

Tyler Technologies, Inc.; Yarmouth, Plano (ME, TX); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Campaign Operations Specialist to manage end-to-end marketing campaigns. You will build, test, and deploy multi-channel programs, and collaborate with marketing partners to translate briefs into automated workflows.

You will own audience segmentation, testing, and timing, ensuring accurate launches and timely delivery while maintaining data integrity across platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to collaborate cross-functionally and proactively communicate project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, prioritizes work, balances deadlines, and ensures timely delivery without compromising quality.
• Accounts for campaign timelines, tracks progress, and communicates status with stakeholders throughout the lifecycle.
• Conducts comprehensive QA reviews including validating workflow logic, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before delivery, such as technical feasibility, incomplete details, or delayed assets.
• Partners with business marketing and digital leads to translate briefs into automated, trackable programs.
• Follows SOPs and ensures operational consistency across campaign execution.
• Diagnoses and resolves execution errors related to workflows and data gaps quickly.
• Stays current on marketing automation capabilities and best practices to improve efficiency.
• Performs other duties as assigned.

Skills

Campaign execution

Prioritization

Cross-functional collaboration

Email marketing

Campaign automation

Audience segmentation

Deliverability knowledge

Can-SPAM regulations

Marketing platforms understanding

Data-driven optimization

Communication

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

Tyler Technologies, Inc. is seeking a Campaign Operations Specialist to manage end-to-end marketing campaigns. You will build, test, and deploy multi-channel programs, and collaborate with marketing partners to translate briefs into automated workflows.

You will own audience segmentation, testing, and timing, ensuring accurate launches and timely delivery while maintaining data integrity across platforms.