Campaign Operations Pro: Multi-Channel Launch Master

Tyler Technologies; Plano (TX); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies is seeking a Campaign Operations Specialist to drive end-to-end marketing campaigns from intake to deployment. You will build and test technical components that bring campaigns to life, setting up audience lists, emails, events, and landing pages, plus automated workflows for lead management and personalized experiences.

You will work with business marketing partners to manage a high volume of campaigns, perform QA, and stay current on automation capabilities to continually

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.
• Basic HTML knowledge is a plus.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, prioritizes work, and ensures timely delivery without compromising quality.
• Accountable for campaign timelines, tracking progress, and communicating status with stakeholders throughout the lifecycle.
• Conducts QA reviews including validating workflow logic, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before they impact delivery, such as technical feasibility or delayed assets.
• Partners with marketing and digital strategy leads to translate briefs into automated programs.
• Follows workflows and SOPs to ensure operational consistency across execution.
• Diagnoses and resolves execution errors related to workflows and segmentation quickly.
• Stays current on marketing automation capabilities and best practices to improve efficiency.
• Performs other duties as assigned.

Skills

Campaign management

Email marketing

Multi-channel marketing

CAN-SPAM knowledge

Collaboration

HTML basics

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

Tyler Technologies is seeking a Campaign Operations Specialist to drive end-to-end marketing campaigns from intake to deployment. You will build and test technical components that bring campaigns to life, setting up audience lists, emails, events, and landing pages, plus automated workflows for lead management and personalized experiences.

You will work with business marketing partners to manage a high volume of campaigns, perform QA, and stay current on automation capabilities to continually