Campaign Operations Specialist

Tyler Technologies; Plano (TX); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies is seeking a Campaign Operations Specialist to drive end-to-end marketing campaigns from intake to deployment. You will build and test technical components that bring campaigns to life, setting up audience lists, emails, events, and landing pages, plus automated workflows for lead management and personalized experiences.

You will work with business marketing partners to manage a high volume of campaigns, perform QA, and stay current on automation capabilities to continually

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.
• Basic HTML knowledge is a plus.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, prioritizes work, and ensures timely delivery without compromising quality.
• Accountable for campaign timelines, tracking progress, and communicating status with stakeholders throughout the lifecycle.
• Conducts QA reviews including validating workflow logic, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before they impact delivery, such as technical feasibility or delayed assets.
• Partners with marketing and digital strategy leads to translate briefs into automated programs.
• Follows workflows and SOPs to ensure operational consistency across execution.
• Diagnoses and resolves execution errors related to workflows and segmentation quickly.
• Stays current on marketing automation capabilities and best practices to improve efficiency.
• Performs other duties as assigned.

Skills

Campaign management

Email marketing

Multi-channel marketing

CAN-SPAM knowledge

Collaboration

HTML basics

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

Campaign Operations Specialist

The Campaign Operations Specialist owns the end-to-end execution of marketing campaigns from intake through deployment. They are accountable for building and testing the technical components that bring campaigns to life, ensuring every program is launched accurately, efficiently, and on time. Responsibilities include developing targeted audience lists, scheduling emails, setting up events, building landing pages, and creating automated workflows that support lead management, track engagement, and enable personalized experiences. Working closely with business marketing partners, this role manages a high volume of marketing campaigns simultaneously, each with unique timelines, distinct audiences, varying assets, and workflows.

Individuals who thrive in this role enjoy bringing structure to complex work and take pride in delivering operational excellence. They naturallyidentifyand resolve issues beforedeployment - whetherit'sa broken link, potential legal risk, or workflow gap.This individual effectively manages competing priorities, adapts to changing business needs, and consistently delivers accurate, high-quality work.

Successful candidates are comfortable working with technology, data, and integrated platforms. They seek to understand not just how the work gets done, but why. They find opportunities to deepen their understanding of the solutions they support and how information flows across systems. They apply these insights to improve operational efficiency, maintain data integrity, and drive stronger campaign performance.

Location

Plano, Texas | Yarmouth, Maine

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaignssimultaneously, effectively prioritizes work, balances competing deadlines, and ensurestimelydelivery without compromising quality.
• Accountable for campaign timelines, tracking project progress, and communicating status with stakeholders throughout the campaign lifecycle.
• Conducts comprehensive quality assurance reviewsincluding validating workflow logic, audience segmentation, links, copy, layout, and tagging to ensureaccurate, error-free execution.
• Identifies risks before they impact campaign delivery, such as technical feasibility, incomplete campaign details, spam risks, or delayed assets.
• Partners closely with business marketing and digital strategy leads to translate campaign briefs and strategies into automated and trackable marketing programs.
• Follows established workflows, SOPs, and ensures operational consistency across all campaign execution.
• Diagnoses and resolves execution errors related to workflows, segmentation, and other technical issues quickly and effectively.
• Stays current on marketing automation capabilities, campaign execution best practices, platform enhancements, and operational efficiencies.
• Perform other duties as assigned.

Qualifications

Candidates should have a solid understanding of email marketing best practices and the ability to quickly learn and work within complex marketing technology ecosystems, including Marketo, Power BI, GoToWebinar, Wistia, and related platforms.

• Bachelor's degree in Marketing, Business, Advertising, ora relatedfield.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, andoptimizingmulti-channel marketing programs through an automationplatform(Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.
• Basic HTML knowledge is a plus.

State-Specific Salary Range Disclosure Requirements

Salary will generally fall between $66,585 - $108,638 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Taking Care of You & Your Family

Your health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.

Requisition Number:2026-9466

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.