Campaign Operations Specialist

Tyler-Technologies-29572f8; Plano (TX); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies is seeking a Campaign Operations Specialist in Plano, Texas. You will manage end-to-end marketing campaigns, building their technical components and ensuring accurate, on-time deployment across channels.

You will work with Marketo, Power BI, GoToWebinar, and Wistia, orchestrating audience lists, emails, events, and landing pages while optimizing workflows and data integrity to improve campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record managing a high volume of concurrent campaigns with varying complexity.
• Ability to independently organize and prioritise work and communicate status, risks, and deadlines.
• Experience collaborating cross-functionally across teams and driving campaigns to completion.
• Knowledge of email marketing best practices, deliverability, CAN-SPAM regulations.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, prioritizes work, and ensures timely delivery without compromising quality.
• Tracks campaign progress, communicates status with stakeholders, and manages timelines.
• Performs quality assurance: validating workflow logic, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before impact to delivery, such as feasibility, missing details, or delayed assets.
• Partners with marketing and digital strategy to translate briefs into automated programs.
• Follows SOPs and ensures consistency across campaigns.
• Diagnoses and resolves execution errors quickly and effectively.
• Keeps up to date on platform capabilities and best practices to improve efficiency.
• Performs other duties as assigned.

Skills

Email marketing

Marketing automation

Audience segmentation

Multi-channel campaigns

Project prioritization

Education

Bachelor's degree in Marketing/Business/Advertising

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

MarketingPlano,TexasYarmouth,Maine
Salary: USD 66585.00 - 108638.00 Annually

The Campaign Operations Specialist owns the end-to-end execution of marketing campaigns from intake through deployment. They are accountable for building and testing the technical components that bring campaigns to life, ensuring every program is launched accurately, efficiently, and on time. Responsibilities include developing targeted audience lists, scheduling emails, setting up events, building landing pages, and creating automated workflows that support lead management, track engagement, and enable personalized experiences. Working closely with business marketing partners, this role manages a high volume of marketing campaigns simultaneously, each with unique timelines, distinct audiences, varying assets, and workflows.

Individuals who thrive in this role enjoy bringing structure to complex work and take pride in delivering operational excellence. They naturallyidentifyand resolve issues beforedeployment — whetherit'sa broken link, potential legal risk, or workflow gap.This individual effectively manages competing priorities, adapts to changing business needs, and consistently delivers accurate, high-quality work.

Successful candidates are comfortable working with technology, data, and integrated platforms. They seek to understand not just how the work gets done, but why. They find opportunities to deepen their understanding of the solutions they support and how information flows across systems. They apply these insights to improve operational efficiency, maintain data integrity, and drive stronger campaign performance.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaignssimultaneously, effectively prioritizes work, balances competing deadlines, and ensurestimelydelivery without compromising quality.
• Accountable for campaign timelines, tracking project progress, and communicating status with stakeholders throughout the campaign lifecycle.
• Conducts comprehensive quality assurance reviewsincluding validating workflow logic, audience segmentation, links, copy, layout, and tagging to ensureaccurate, error-free execution.
• Identifies risks before they impact campaign delivery, such as technical feasibility, incomplete campaign details, spam risks, or delayed assets.
• Partners closely with business marketing and digital strategy leads to translate campaign briefs and strategies into automated and trackable marketing programs.
• Follows established workflows, SOPs, and ensures operational consistency across all campaign execution.
• Diagnoses and resolves execution errors related to workflows, segmentation, and other technical issues quickly and effectively.
• Stays current on marketing automation capabilities, campaign execution best practices, platform enhancements, and operational efficiencies.
• Perform other duties as assigned.

Qualifications

Candidates should have a solid understanding of email marketing best practices and the ability to quickly learn and work within complex marketing technology ecosystems, including Marketo, Power BI,GoToWebinar,Wistia, and related platforms.

• Bachelor's degree in Marketing, Business, Advertising, ora relatedfield.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, andoptimizingmulti-channel marketing programs through an automationplatform(Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.