Campaign Orchestration Specialist

Tyler Technologies; Yarmouth (ME); On-site; USD 67,000 - 109,000; Full time

Job summary

Tyler Technologies is seeking a Campaign Operations Specialist to own end-to-end campaign execution. You will build and test technical components, set up audiences, schedule emails, and deploy events across multi-channel programs, ensuring accuracy and timely delivery.

Success requires a solid grasp of email marketing, strong collaboration with marketing teams, and the ability to manage competing priorities while upholding data integrity and operational excellence.

Qualifications

• Solid understanding of email marketing best practices.
• Experience with marketing technology ecosystems (Marketo, Power BI, GoToWebinar, Wistia).
• Bachelor's degree in Marketing, Business, Advertising, or related field.
• 3–5 years of experience executing marketing campaigns.
• Ability to manage high-volume campaigns with varying timelines.
• Knowledge of CAN-SPAM regulations.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel campaigns using a marketing automation platform.
• Manages a high volume of campaigns concurrently, prioritizes work, and ensures timely delivery without compromising quality.
• Accountable for campaign timelines, progress tracking, and stakeholder communication.
• Performs comprehensive QA reviews of workflows, audience segmentation, links, copy, layout, and tagging.
• Identifies risks before they impact delivery, such as technical feasibility or missing assets.
• Partners with marketing and digital strategy leads to translate briefs into automated programs.
• Follows SOPs and ensures operational consistency across all campaigns.
• Diagnoses and resolves execution errors related to workflows and segmentation quickly.
• Stays current on marketing automation capabilities and best practices.
• Performs other duties as assigned.

Skills

Campaign management

Email marketing

Multi-channel marketing

Data-driven decision making

Cross-functional collaboration

CAN-SPAM knowledge

HTML basics

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Marketo

Power BI

GoToWebinar

Wistia

Job description

Tyler Technologies is seeking a Campaign Operations Specialist to own end-to-end campaign execution. You will build and test technical components, set up audiences, schedule emails, and deploy events across multi-channel programs, ensuring accuracy and timely delivery.

Success requires a solid grasp of email marketing, strong collaboration with marketing teams, and the ability to manage competing priorities while upholding data integrity and operational excellence.