Campaign Operations Director for Growth

Cengage Group; Portland (OR); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a strategic Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs. This remote role, with occasional travel, will manage a team delivering scalable campaign production, personalization, and automation for global marketing initiatives.

The incumbent will own the operations roadmap, collaborate with Marketing, Revenue Operations, Digital, and Product leaders, and drive continuous improvement in campaign velocity, quality, and

Qualifications

• 10+ years in marketing operations or related field.
• Experience leading teams in complex enterprise environments.
• Strong executive communication and cross-functional leadership skills.

Responsibilities

• Define and evolve the enterprise campaign operations strategy and service model to enable scalable campaign execution.
• Lead a distributed team of automation strategists and campaign producers.
• Partner with Marketing, Revenue, Digital, and Product leaders to align campaign investments with growth objectives.
• Provide governance for campaign platforms and integrated systems.
• Build dashboards and reports on production workflow, campaign velocity, quality, and outcomes.

Skills

Marketing operations

Campaign operations

Marketing automation

Leadership

Cross-functional collaboration

Strategic planning

Data-driven

Stakeholder management

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group is seeking a strategic Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs. This remote role, with occasional travel, will manage a team delivering scalable campaign production, personalization, and automation for global marketing initiatives.

The incumbent will own the operations roadmap, collaborate with Marketing, Revenue Operations, Digital, and Product leaders, and drive continuous improvement in campaign velocity, quality, and