Buyer Lifecycle Architect & Growth Marketing Lead
B-Stock
Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.
Benefits offered by this job
Job summary
B-Stock is seeking a Buyer Lifecycle Architect to own the full buyer lifecycle—from acquisition and activation to Premier Buyer growth at $250K+/year. You will design and build our lifecycle architecture in Braze, including canvases, segmentation, triggers, and journeys, and drive engagement outcomes with expert execution.
You’ll partner with Product and Data teams to define signals and segmentation, collaborate with Buyer Account Management, and continuously optimize programs to maximize buyer
Qualifications
- 7+ years of marketing experience with hands-on lifecycle marketing.
- Experience owning marketing automation platforms — Braze strongly preferred.
- Proven ability to build lifecycle programs from scratch.
- Strong measurement, experimentation, and analytics skills.
- AI-native execution: built AI-powered automations for speed or personalization.
- Experience partnering with Product, Engineering, and Analytics.
Responsibilities
- Design and build the buyer lifecycle architecture in Braze (canvases, journeys, triggers).
- Own segmentation by behavior, transaction history, and lifecycle stage.
- Orchestrate multi-channel messaging (email, in-app, push, SMS) at scale.
- Develop personalization frameworks and scoring logic.
- Lead experimentation across onboarding, messaging, and lifecycle touchpoints.
- Collaborate with Product, Data, BAM, Marketing, and Finance to deliver seamless experiences.
Skills
Education
Tools
Job description
B-Stock is seeking a Buyer Lifecycle Architect to own the full buyer lifecycle—from acquisition and activation to Premier Buyer growth at $250K+/year. You will design and build our lifecycle architecture in Braze, including canvases, segmentation, triggers, and journeys, and drive engagement outcomes with expert execution.
You’ll partner with Product and Data teams to define signals and segmentation, collaborate with Buyer Account Management, and continuously optimize programs to maximize buyer
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
