B2B Lifecycle Growth Strategist

OpenAI; San Francisco (CA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Occasional travel

Job summary

OpenAI’s B2B Marketing team is seeking a Senior Lifecycle Strategist in San Francisco. You will own lifecycle strategy, audience architecture, and journey design for prospect and customer stages, partnering with RevOps, Data, Web, SDR, Sales, and Product teams to set triggers, routing, and measurement.

Initially focused on nurture, activation, and handoff, you’ll expand to adoption, cross-sell, and retention.

Qualifications

• 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation with ownership of multi-stage journeys.
• Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
• Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome.
• A track record of improving meaningful business outcomes such as conversion, activation, pipeline, adoption, or retention.
• Strong systems thinking and the ability to translate customer and business needs into decision rules and execution requirements.
• Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
• Comfort working through imperfect data and evolving processes toward a scalable operating system.
• Genuine curiosity about AI and how it can improve personalization and decisioning without compromising trust.

Responsibilities

• Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
• Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status.
• Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish triggers, scoring inputs, routing logic, suppression rules, exits, and SLAs.
• Work with the Lifecycle Marketing Manager to translate strategy into program requirements, content needs, build plans, QA standards, and launch sequencing.
• Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs.
• Develop the measurement framework across reachable audience, engagement, progression, conversion, velocity, and pipeline.
• Improve database health and addressability via acquisition quality, enrichment, consent, deliverability, governance, and hygiene.
• Build durable lifecycle playbooks and governance balancing personalization with scalable execution.

Skills

B2B lifecycle

CRM & marketing automation

Audience segmentation

Nurture programs

Personalization

Automation & experimentation

Deliverability & consent

Lifecycle measurement

Cross-functional collaboration

Strategic thinking

Tools

Marketo

Salesforce

Job description

OpenAI’s B2B Marketing team is seeking a Senior Lifecycle Strategist in San Francisco. You will own lifecycle strategy, audience architecture, and journey design for prospect and customer stages, partnering with RevOps, Data, Web, SDR, Sales, and Product teams to set triggers, routing, and measurement.

Initially focused on nurture, activation, and handoff, you’ll expand to adoption, cross-sell, and retention.