Lifecycle & Retention Architect — First Hire (B2C/B2B)

Fabric; United States; On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited PTO

401(k) plan

Stock options

Bonuses

Job summary

Fabric is hiring a Lifecycle and Retention Manager to own the strategy and execution for member and partner lifecycle across email, SMS, push, in-product, and CRM touchpoints. You will build campaigns, journeys, and data models while partnering with growth, product, and customer success to modernize the lifecycle program.

You will own a zero-to-scale function, working hands-on in Braze/Iterable, with a strong emphasis on measurement, experiments, and cohort analytics to drive retention for both

Qualifications

• 6-10 years in lifecycle, retention, or CRM with strategic and hands-on scope.
• Direct experience standing up or scaling a CRM platform (Iterable, Braze, Customer.io, Klaviyo, or similar).
• Demonstrable analytical depth: cohort analysis, retention modeling, segmentation.
• Track record building lifecycle programs from foundation to scale.
• Experience across email, SMS, push, and in-product, not just one channel.

Responsibilities

• Build and own the lifecycle and retention strategy across both member (B2C) and partner (B2B) audiences.
• Migrate and build up the CRM platform (Braze, Iterable, Customer.io, or equivalent) and optimize the data model that makes lifecycle work.
• Design and launch lifecycle programs: onboarding journeys, engagement nudges, retention interventions, winback campaigns.
• Own retention analysis: cohort analysis, churn modeling, behavioral segmentation.
• Partner with product on in-product nudges and notification design.
• Partner with customer success on B2B retention and renewal motions.
• Set the measurement framework for lifecycle: what we track, what we test, what good looks like.

Skills

Lifecycle marketing

CRM management

Analytics

Cohort analysis

Segmentation

Experiment design

Email marketing

Tools

Braze

Iterable

Customer.io

Klaviyo

SQL

BI tools

Job description

Fabric is hiring a Lifecycle and Retention Manager to own the strategy and execution for member and partner lifecycle across email, SMS, push, in-product, and CRM touchpoints. You will build campaigns, journeys, and data models while partnering with growth, product, and customer success to modernize the lifecycle program.

You will own a zero-to-scale function, working hands-on in Braze/Iterable, with a strong emphasis on measurement, experiments, and cohort analytics to drive retention for both