Product Growth & GTM Lead for Buyer Features

B-Stock; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Bonus and equity options

Medical, dental, and vision benefits

Paid time off

401(k) matching

Continuing education support

Team offsites and events

Snacks and beverages

Job summary

B-Stock is seeking a product marketing professional to own feature adoption and platform engagement for buyer-facing features, driving acquisition, activation and retention across cohorts. You will define adoption metrics, partner with Lifecycle Marketing, Analytics, Product and Engineering to align on go-to-market and ensure successful launches.

Responsibilities include building buyer personas, messaging, and targeted campaigns across in-app and external channels; leading data-driven decisions

Qualifications

• 4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce
• Track record of launching product features and driving measurable adoption — defining metrics, owning GTM, reporting on results
• Strong data fluency — generating hypotheses, structuring analysis, making evidence-based decisions
• Cross-functional experience with Product and Engineering in an agile environment; able to build trust and influence without formal authority
• Experience briefing a lifecycle, CRM, or demand-gen team on product-driven campaigns
• Excellent written communication — translating complex platform behavior into clear buyer-facing and internal messaging
• High ownership orientation — proactively identifies problems rather than waiting to be directed

Responsibilities

• Own the GTM strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics upfront and hold yourself accountable for delivering against them.
• Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap.
• Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement.
• Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs.
• Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate.

Skills

Product marketing

Growth marketing

Data fluency

Cross-functional collaboration

Lifecycle marketing

Written communication

Ownership mindset

Tools

Salesforce

Amplitude

Jira

Braze

Job description

B-Stock is seeking a product marketing professional to own feature adoption and platform engagement for buyer-facing features, driving acquisition, activation and retention across cohorts. You will define adoption metrics, partner with Lifecycle Marketing, Analytics, Product and Engineering to align on go-to-market and ensure successful launches.

Responsibilities include building buyer personas, messaging, and targeted campaigns across in-app and external channels; leading data-driven decisions