Business Development Manager

Live 2 B Healthy of East Denver Metro; Aurora (CO); Remote; USD 65,000 - 95,000; Full time

Job summary

Live 2 B Healthy of East Denver Metro is seeking a Business Development Manager to expand partnerships with senior living communities. You will identify prospects, deliver presentations, and secure service agreements to grow B2B revenue.

In this role you will manage relationships with executive directors and wellness staff, collaborate with marketing on outreach, track metrics in CRM, and ensure high-quality service across locations.

Qualifications

• Proven experience in sales, business development, or relationship management in senior living, healthcare, wellness, or fitness.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Familiarity with CRM systems and basic reporting tools.

Responsibilities

• Prospect and close new business by engaging senior living communities and securing signed service agreements.
• Develop and nurture relationships with key decision-makers at partner communities.
• Collaborate with marketing to develop outreach campaigns and attend industry events.
• Monitor program satisfaction and coordinate with trainers to ensure service quality.
• Maintain CRM records and report weekly on sales activity and pipeline progress.
• Stay informed about local senior living communities and market trends.

Skills

Sales experience

Relationship management

Communication skills

Time management

CRM familiarity

Industry knowledge: senior living/HC/w

Independent work

Tools

CRM software

Job description

Position Summary:

The Business Development Manager plays a key role in expanding the reach of the Live 2 B Healthy brand by identifying, engaging, and securing partnerships with senior living communities. This individual is responsible for growing revenue through B2B relationship-building and strategic sales initiatives while also supporting long-term client retention.

Key Responsibilities:

• Prospect & Close New Business: Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program. Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements.
• Relationship Management: Develop and nurture strong, ongoing relationships with key decision‑makers at partner communities to ensure client satisfaction and identify opportunities for expansion.
• Lead Generation & Marketing Collaboration: Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest.
• Client Retention & Engagement: Monitor program success metrics and satisfaction at active locations. Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly.
• Reporting & Sales Tracking: Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM. Report weekly on sales activity, pipeline progress, and closed business.
• Community & Market Knowledge: Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market.

Qualifications:

• Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to work independently and collaborate with a small team
• Familiarity with CRM systems and basic reporting tools
• Passion for health, wellness, and improving quality of life for seniors

Preferred:

• Experience working with senior living communities or in a franchise environment Background in the health & wellness or fitness industry

Compensation:

• Base salary plus commission structure or bonus opportunities (to be determined by franchise owner).
• Mileage and business expenses reimbursed.

Flexible work from home options available.