Business Development Manager

Live 2 B Healthy of Carlsbad & Inland Valley; Carlsbad (CA); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Mileage reimbursement

Flexible work from home

Performance-based bonus

Job summary

Live 2 B Healthy of Carlsbad & Inland Valley seeks a Business Development Manager to expand its wellness program across senior living communities. Identify prospects, present the program, and secure service agreements with executive directors and wellness staff.

Build lasting partnerships, collaborate with marketing on campaigns, and track wins in the CRM. On-site visits in Carlsbad, Oceanside, Vista, San Marcos & Escondido are required, with flexible work-from-home options.

Qualifications

• Proven sales/business development/relationship mgmt experience, preferably in senior living or healthcare.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to work independently and with a small team.
• Familiarity with CRM systems and basic reporting tools.
• Passion for health and improving seniors' quality of life.
• Willingness to conduct on-site meetings at local communities.

Responsibilities

• Prospect and close new business with senior living communities.
• Manage relationships with key decision-makers.
• Lead generation and marketing collaboration.
• Monitor program success and coordinate with trainers.
• Maintain CRM records; report sales activity.
• Stay informed about local market trends and competitors.

Skills

Sales experience

CRM familiarity

Relationship management

Communication skills

Time management

Tools

CRM systems

Job description

Benefits:

• Bonus based on performance
• Competitive salary
• Free uniforms

Position Summary:

The Business Development Manager plays a key role in expanding the reach of the Live 2 B Healthy brand by identifying, engaging, and securing partnerships with senior living communities. This individual is responsible for growing revenue through B2B relationship-building and strategic sales initiatives while also supporting long-term client retention.

Key Responsibilities:

• Prospect & Close New Business: Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program. Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements.
• Relationship Management: Develop and nurture strong, ongoing relationships with key decision‑makers at partner communities to ensure client satisfaction and identify opportunities for expansion.
• Lead Generation & Marketing Collaboration: Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest.
• Client Retention & Engagement: Monitor program success metrics and satisfaction at active locations. Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly.
• Reporting & Sales Tracking: Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM. Report weekly on sales activity, pipeline progress, and closed business.
• Community & Market Knowledge: Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market.

Qualifications:

• Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to work independently and collaborate with a small team
• Familiarity with CRM systems and basic reporting tools
• Passion for health, wellness, and improving quality of life for seniors
• Requires on-site drop‑ins and meetings at Senior Living Communities in Carlsbad, Oceanside, Vista, San Marcos & Escondido

Preferred:

• Experience working with senior living communities or in a franchise environment Background in the health & wellness or fitness industry

Compensation:

• Base salary plus commission structure or bonus opportunities (to be determined by franchise owner).
• Mileage and business expenses reimbursed.

Flexible work from home options available.