Braze MarTech Platform Lead for Email Campaigns

Educational Media Foundation K-LOVE & Air1 Media Networks; Franklin (TN); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

Disability & Life Insurance

401K with company match

Parental leave with Baby Bonding pay

PTO & holidays

Job summary

K-LOVE seeks a MarTech Platform Specialist to drive Braze-powered multichannel campaigns, using SQL and data insights to optimize audience experiences. You’ll build templates with HTML/CSS, implement Liquid personalization, and collaborate with digital teams to ensure scalable, high-quality email activations.

The role emphasizes technical execution, attention to measurement, and supporting marketing and digital teams with robust Braze configurations and performance reporting.

Qualifications

• 2–5 years' experience with Braze in a marketing technology role.
• Advanced Braze knowledge: email campaign setup, Canvas orchestration, segmentation, and message config.
• Proficiency in Liquid templating for personalized content.
• Strong data analysis: interpreting campaign performance and journey trends.
• Proficiency in HTML, CSS, APIs, and webhooks supporting Braze assets.

Responsibilities

• Own Braze email campaign configuration, canvases, and audience segmentation.
• Implement and refine Braze segmentation, Liquid personalization, and testing strategies.
• Guide QA for Braze campaigns including setup, content personalization, tracking, and deliverability.
• Build and troubleshoot forms, landing pages, and templates with digital/web teams.
• Create insights from Braze email, audience, and journey data using marketing platforms and CRM tools.
• Use SQL and platform tools to investigate data issues and integration needs; propose solutions.
• Develop and maintain HTML/CSS components for Braze templates and assets.
• Maintain campaign standards, UTM tracking, naming conventions, and docs for Braze execution.
• Lead development, testing, launch, optimization, and reporting of Braze Canvases and triggered campaigns.

Skills

Braze expertise

SQL

Data analysis

HTML/CSS

Liquid templating

Audience segmentation

Campaign optimization

Tools

Braze

APIs

Webhooks

Job description

K-LOVE seeks a MarTech Platform Specialist to drive Braze-powered multichannel campaigns, using SQL and data insights to optimize audience experiences. You’ll build templates with HTML/CSS, implement Liquid personalization, and collaborate with digital teams to ensure scalable, high-quality email activations.

The role emphasizes technical execution, attention to measurement, and supporting marketing and digital teams with robust Braze configurations and performance reporting.