MarTech Platform Specialist

K-LOVE, Inc.; Franklin (TN); Presencial; USD 85.000 - 125.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental & Vision coverage

Disability & Life Insurance

401K with company match

Parental leave with Baby Bonding pay

PTO & holidays

Descripción de la vacante

K-LOVE seeks a MarTech Platform Specialist to drive Braze-powered multichannel campaigns, using SQL and data insights to optimize audience experiences. You’ll build templates with HTML/CSS, implement Liquid personalization, and collaborate with digital teams to ensure scalable, high-quality email activations.

The role emphasizes technical execution, attention to measurement, and supporting marketing and digital teams with robust Braze configurations and performance reporting.

Formación

• 2–5 years' experience with Braze in a marketing technology role.
• Advanced Braze knowledge: email campaign setup, Canvas orchestration, segmentation, and message config.
• Proficiency in Liquid templating for personalized content.
• Strong data analysis: interpreting campaign performance and journey trends.
• Proficiency in HTML, CSS, APIs, and webhooks supporting Braze assets.

Responsabilidades

• Own Braze email campaign configuration, canvases, and audience segmentation.
• Implement and refine Braze segmentation, Liquid personalization, and testing strategies.
• Guide QA for Braze campaigns including setup, content personalization, tracking, and deliverability.
• Build and troubleshoot forms, landing pages, and templates with digital/web teams.
• Create insights from Braze email, audience, and journey data using marketing platforms and CRM tools.
• Use SQL and platform tools to investigate data issues and integration needs; propose solutions.
• Develop and maintain HTML/CSS components for Braze templates and assets.
• Maintain campaign standards, UTM tracking, naming conventions, and docs for Braze execution.
• Lead development, testing, launch, optimization, and reporting of Braze Canvases and triggered campaigns.

Conocimientos

Braze expertise

SQL

Data analysis

HTML/CSS

Liquid templating

Audience segmentation

Campaign optimization

Herramientas

Braze

APIs

Webhooks

Descripción del empleo

Overview

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE, every role is ministry.

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence.

If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do, we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge, skills, and abilities needed for the role, please keep reading.

Join K-LOVE as a MarTech Platform Specialist and use your technical expertise, data insights, and collaborative skills to power multichannel marketing campaigns that advance our ministry’s mission!

Here’s some of what you will be doing:

• Own the technical configuration, audience segmentation, and optimization framework for Braze email campaigns, Canvases, and related messaging, while enabling marketing and digital teams to execute simpler day-to-day campaigns independently.
• Implement and refine Braze segmentation, Liquid personalization, and testing strategies to improve email performance and audience experience.
• Partner with digital teams to guide quality assurance for Braze email campaigns, including setup, Liquid-driven personalized content, link tracking, inbox rendering, deliverability, and launch readiness.
• Build and troubleshoot forms, landing pages, templates, and related technical components in partnership with digital and web teams.
• Create, interpret, and communicate Braze email, audience, and journey performance insights using marketing platforms, CRM tools, and related data sources.
• Use SQL, platform tools, and troubleshooting methods to investigate data issues, campaign behavior, and integration needs, and recommend practical solutions.
• Develop and maintain HTML, CSS, and related technical components that support Braze email templates, modular content blocks, and campaign assets.
• Maintain and help improve campaign standards, UTM tracking practices, naming conventions, and operational documentation that support Braze email execution.
• Lead the technical development, testing, launch, optimization, and reporting of complex Braze Canvases, triggered campaigns, and related email initiatives, while supporting scalable execution by marketing and digital teams.
• Partner with campaign managers, developers, analysts, and business stakeholders to align on technical requirements, support scalable execution, and strengthen Braze campaign operations across teams.

Here’s some experience we are seeking:

• 2-5 years' experience, with practical experience and expertise in one domain.
• Advanced working knowledge of Braze, including email campaign setup, Canvas orchestration, audience segmentation, and message configuration, with the ability to manage more complex execution independently.
• Hands-on experience with Liquid and related templating approaches to support Braze personalization and dynamic email content.
• Strong data analysis skills with the ability to interpret Braze email performance, audience behavior, segmentation opportunities, and journey trends.
• Proficiency in HTML, CSS, APIs, webhooks, and related technical solutions that support Braze email templates, campaign builds, and platform integrations.

What can we offer you?

• Industry leading Medical, Dental & Vision coverage
• Short/long term disability and life insurance
• Robust 401K with company match
• Parental leave with Baby Bonding pay
• Generous PTO, holidayand sick pay
• Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
• Leadership and Career Development Programs

Why work for K-LOVE?

K-LOVE is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, K-LOVE today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. K-LOVE employs nearly 500 team members between its office in Nashville, TN and field locations around the country. You can view our mission and values here Mission, Beliefs & Values.

"As an Equal Opportunity Employer, K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and equal employment opportunities regardless of protected class, characteristic or status. However, K-LOVE is a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences "to have a meaningful relationship with Christ." Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), K-LOVE has the right to hire only candidates who agree with the Company’s Statement of Faith, Mission, Vision, and Values. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act."