MarTech Platform Specialist MARKETING Educational Media Foundation Franklin, TN SALESFORCE TESTING SNOWFLAKE 1h ago

ChristianTech; Franklin (TN); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Disability & life insurance

401K with match

Parental leave

PTO & holidays

Exclusive events access

Leadership development

Job summary

K-LOVE is seeking a MarTech Platform Specialist to power multichannel campaigns across email, SMS, and web. You will manage Salesforce Marketing Cloud, Pardot, and CRM data, build advanced segmentation, and implement analytics with Snowflake and SQL.

Collaborate with digital, web, and data teams to optimize landing pages, tracking, and reporting, using HTML/CSS/JavaScript to craft forms and emails and to maintain campaign integrity across platforms.

Qualifications

• Experience with marketing automation platforms and data-driven campaigns.
• Ability to interpret complex datasets and derive actionable insights.
• Strong knowledge of HTML/CSS/JavaScript for emails and forms.
• Experience managing multi-channel campaigns (email, SMS, web).
• Familiarity with UTM parameters and campaign tracking methodologies.
• Proven ability to work with cross-functional teams in a fast-paced environment.

Responsibilities

• Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud.
• Implement A/B tests and report on performance metrics for email, push, and SMS campaigns.
• Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
• Analyze performance metrics and provide actionable insights for campaign effectiveness.
• Manage advanced segmentation strategies and ensure accurate tracking of lead sources.
• Collaborate with digital and web teams to test and optimize landing pages, troubleshooting integration issues.
• Analyze campaign data and provide actionable insights to the marketing team.
• Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
• Utilize Snowflake and SQL for data queries, integration, and reporting.
• Develop and debug HTML/CSS for complex forms and emails.
• Coordinate multiple projects simultaneously and implement process improvements.
• Support content development and alignment with campaign goals.
• Oversee technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies, ensuring adherence to standards.
• Manage the development, testing, implementation, and reporting phases of marketing journey projects.
• Collaborate with cross-functional teams to support marketing initiatives.

Skills

Email marketing platforms

Data analysis

HTML/CSS/JS

Campaign tracking & analytics

SQL

Snowflake

UTM tracking

Agile / Kanban (Azure DevOps)

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Pardot

Salesforce CRM

Braze

Eloqua

Tealium AudienceStream

Tealium Tag Manager

Snowflake

SQL

HTML/CSS/JavaScript

Job description

Overview

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE, every role is ministry.

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence.

If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do, we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge, skills, and abilities needed for the role, please keep reading.

Join K-LOVE as a MarTech Platform Specialist and use your technical expertise, data insights, and collaborative skills to power multichannel marketing campaigns that advance our ministry’s mission!

Here’s some of what you will be doing:

• Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud.
• Implement A/B tests and report on performance metrics for email, push, and SMS campaigns.
• Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
• Analyze performance metrics and provide actionable insights for campaign effectiveness.
• Manage advanced segmentation strategies and ensure accurate tracking of lead sources.
• Collaborate with digital and web teams to test and optimize landing pages, troubleshooting integration issues.
• Analyze campaign data and provide actionable insights to the marketing team.
• Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
• Utilize Snowflake and SQL for data queries, integration, and reporting.
• Develop and debug HTML/CSS for complex forms and emails.
• Coordinate multiple projects simultaneously and implement process improvements.
• Support content development and alignment with campaign goals.
• Oversee technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies, ensuring adherence to standards.
• Manage the development, testing, implementation, and reporting phases of marketing journey projects.
• Collaborate with cross-functional teams to support marketing initiatives.

Here’s some experience we are seeking:

• 2-5 years' experience, with practical experience and expertise in one domain.
• Advanced understanding of agile methodologies, utilizing Kanban boards (Azure DevOps).
• Proficient in managing Tealium AudienceStream for customer data analysis and segmentation.
• Expertise in Salesforce CRM, including customizing features for marketing initiatives.
• Advanced knowledge of marketing automation platforms like Pardot, Marketing Cloud, Braze, or Eloqua.
• Strong data analysis skills with the ability to interpret complex datasets.
• Proficiency in advanced web technologies such as HTML, CSS, and JavaScript.
• Expertise in executing and optimizing SMS and push notification campaigns.
• Proficient in utilizing UTM parameters for detailed campaign tracking.
• Advanced skills in campaign tracking and analysis, providing detailed reports.
• Proficiency in Google Analytics and Tealium Tag Manager for comprehensive analysis.
• Proficiency in Snowflake and SQL for complex data queries and reporting.

What can we offer you?

• Industry leading Medical, Dental & Vision coverage
• Short/long term disability and life insurance
• Robust 401K with company match
• Parental leave with Baby Bonding pay
• Generous PTO, holiday and sick pay
• Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
• Leadership and Career Development Programs

Why work for K-LOVE?

K-LOVE is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, K-LOVE today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. K-LOVE employs nearly 500 team members between its office in Nashville, TN and field locations around the country. You can view our mission and values here Mission, Beliefs & Values.

“As an Equal Opportunity Employer, K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and equal employment opportunities regardless of protected class, characteristic or status. However, K-LOVE is a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), K-LOVE has the right to hire only candidates who agree with the Company’s Statement of Faith, Mission, Vision, and Values. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.”

Employment type: FULL_TIME