Mission-Driven MarTech Platform Specialist

Christian Tech Jobs; Franklin (TN); Presencial; USD 85 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/Dental/Vision

Disability & life insurance

401K with match

Parental leave

PTO & holidays

Exclusive events access

Leadership development

Resumo da oferta

K-LOVE is seeking a MarTech Platform Specialist to power multichannel campaigns across email, SMS, and web. You will manage Salesforce Marketing Cloud, Pardot, and CRM data, build advanced segmentation, and implement analytics with Snowflake and SQL.

Collaborate with digital, web, and data teams to optimize landing pages, tracking, and reporting, using HTML/CSS/JavaScript to craft forms and emails and to maintain campaign integrity across platforms.

Qualificações

• Experience with marketing automation platforms and data-driven campaigns.
• Ability to interpret complex datasets and derive actionable insights.
• Strong knowledge of HTML/CSS/JavaScript for emails and forms.
• Experience managing multi-channel campaigns (email, SMS, web).
• Familiarity with UTM parameters and campaign tracking methodologies.
• Proven ability to work with cross-functional teams in a fast-paced environment.

Responsabilidades

• Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud.
• Implement A/B tests and report on performance metrics for email, push, and SMS campaigns.
• Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
• Analyze performance metrics and provide actionable insights for campaign effectiveness.
• Manage advanced segmentation strategies and ensure accurate tracking of lead sources.
• Collaborate with digital and web teams to test and optimize landing pages, troubleshooting integration issues.
• Analyze campaign data and provide actionable insights to the marketing team.
• Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
• Utilize Snowflake and SQL for data queries, integration, and reporting.
• Develop and debug HTML/CSS for complex forms and emails.
• Coordinate multiple projects simultaneously and implement process improvements.
• Support content development and alignment with campaign goals.
• Oversee technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies, ensuring adherence to standards.
• Manage the development, testing, implementation, and reporting phases of marketing journey projects.
• Collaborate with cross-functional teams to support marketing initiatives.

Conhecimentos

Email marketing platforms

Data analysis

HTML/CSS/JS

Campaign tracking & analytics

SQL

Snowflake

UTM tracking

Agile / Kanban (Azure DevOps)

Cross-functional collaboration

Ferramentas

Salesforce Marketing Cloud

Pardot

Salesforce CRM

Braze

Eloqua

Tealium AudienceStream

Tealium Tag Manager

Snowflake

SQL

HTML/CSS/JavaScript

Descrição da oferta de emprego

K-LOVE is seeking a MarTech Platform Specialist to power multichannel campaigns across email, SMS, and web. You will manage Salesforce Marketing Cloud, Pardot, and CRM data, build advanced segmentation, and implement analytics with Snowflake and SQL.

Collaborate with digital, web, and data teams to optimize landing pages, tracking, and reporting, using HTML/CSS/JavaScript to craft forms and emails and to maintain campaign integrity across platforms.