MarTech Platform Specialist: Data-Driven Campaigns

Educational Media Foundation K-LOVE & Air1 Media Networks; Franklin (TN); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

401K with company match

Parental leave with Baby Bonding pay

Generous PTO and holidays

Exclusive access to events and culture

Job summary

K-LOVE is seeking a MarTech Platform Specialist to power multichannel marketing campaigns using Salesforce Marketing Cloud and Pardot. You will work with data from Snowflake and SQL to optimize performance and lead tracking.

The role emphasizes collaboration with digital and web teams to test landing pages and implement integration fixes. The position requires 2–5 years of experience in marketing tech, proficiency with Tealium AudienceStream, and strong analytics to inform marketing decisions.

Qualifications

• 2-5 years of experience in marketing tech or a related role.
• Advanced understanding of agile methodologies and Kanban boards (Azure DevOps).
• Proficient in Tealium AudienceStream for customer data analysis and segmentation.
• Expertise in Salesforce CRM features for marketing initiatives.

Responsibilities

• Execute and optimize multichannel email campaigns using Salesforce Marketing Cloud.
• Implement A/B tests and report performance for email, push, and SMS campaigns.
• Oversee SMS and push campaigns delivery and compliance standards.
• Analyze campaign data and provide insights for effectiveness.
• Create reports using Pardot, Salesforce CRM, Snowflake and other tools.

Skills

Salesforce Marketing Cloud

Pardot

Snowflake

SQL

HTML/CSS/JavaScript

UTM tracking

Tealium AudienceStream

Campaign analytics

Tools

Snowflake

SQL

Braze

Eloqua

Azure DevOps

Job description

K-LOVE is seeking a MarTech Platform Specialist to power multichannel marketing campaigns using Salesforce Marketing Cloud and Pardot. You will work with data from Snowflake and SQL to optimize performance and lead tracking.

The role emphasizes collaboration with digital and web teams to test landing pages and implement integration fixes. The position requires 2–5 years of experience in marketing tech, proficiency with Tealium AudienceStream, and strong analytics to inform marketing decisions.