Braze Marketing Operations Specialist

Tegna; Washington (District of Columbia); On-site; USD 43,000 - 47,000; Full time

Job summary

TEGNA Inc. in Washington, DC is seeking a Marketing Operations Coordinator to support multi-channel CRM initiatives, focusing on email and push notifications and deploying campaigns in the Braze platform to boost user engagement.

You will back the Marketing Manager, build, test, and deploy campaigns, ensure QA across email clients, and monitor KPIs like open and click-through rates, providing insights through reports.

Qualifications

• At least 2 years' hands-on experience in email/push CRM or lifecycle marketing operations.
• Hands-on Braze experience with building campaigns, Canvas, and segmentation.
• Strong organization skills and ability to manage multiple projects and deadlines.

Responsibilities

• Build and deploy email, push, and in-app campaigns in Braze.
• Set up customer journeys, segments, and triggers in Braze Canvas.
• QA campaigns across email clients and ensure proper rendering.
• Monitor KPIs and deliver insights with reporting.

Skills

Braze

Campaigns

Canvas

Segmentation

QA

Tools

Amplitude

Snowflake

Tableau

Job description

TEGNA Inc. in Washington, DC is seeking a Marketing Operations Coordinator to support multi-channel CRM initiatives, focusing on email and push notifications and deploying campaigns in the Braze platform to boost user engagement.

You will back the Marketing Manager, build, test, and deploy campaigns, ensure QA across email clients, and monitor KPIs like open and click-through rates, providing insights through reports.