Brand Strategy Manager: Scale Narrative Systems (Remote)

WD; San Jose (CA); Sur place; USD 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision insurance

401(k) plan

Paid time off

Résumé du poste

WD is seeking a seasoned Senior Brand Strategy leader to shape the company’s brand across enterprise and consumer portfolios. You will translate business priorities into clear brand platforms, messaging frameworks, and scalable governance to enable decentralized teams worldwide.

In this role, you will partner with executive leadership and cross-functional teams to drive brand narratives, category leadership, and cohesive storytelling across regions, products, and campaigns.

Qualifications

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
• Proven experience developing brand positioning and messaging frameworks at scale.
• Strong background managing creative agencies and integrated marketing programs.
• Experience operating within decentralized or global marketing organizations.
• Demonstrated ability to translate complex technology into compelling messaging.
• Experience building scalable brand systems, playbooks, or governance frameworks.
• Strong cross‑functional collaboration skills across marketing, communications, and product teams.
• Bachelor’s degree in Marketing, Business, Communications, or related field

Responsabilités

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling.
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology.
• Partner with executive leadership to align brand strategy with business priorities.
• Drive quarterly brand platform development cycles aligned to key market moments.

Connaissances

Brand strategy

Brand management

Agency management

Cross-functional

Storytelling

Messaging systems

Formation

Bachelor’s degree in Marketing, Business, Communications

Outils

Brand playbooks

Description du poste

WD is seeking a seasoned Senior Brand Strategy leader to shape the company’s brand across enterprise and consumer portfolios. You will translate business priorities into clear brand platforms, messaging frameworks, and scalable governance to enable decentralized teams worldwide.

In this role, you will partner with executive leadership and cross-functional teams to drive brand narratives, category leadership, and cohesive storytelling across regions, products, and campaigns.