Brand Strategy Leader for Enterprise AI Growth

Workiva Inc.; Denver (CO); On-site; USD 154,000 - 250,000; Full time

Benefits offered by this job

Discretionary annual bonus

Restricted Stock Units (RSUs)

401(k) match and benefits package

Job summary

Workiva invites a Director of Brand Strategy to shape global brand growth, aligning market intelligence with world‑class execution. You will lead the brand narrative, campaigns, and measurement, influencing CFOs, CIOs, and other C‑suite buyers in a rapidly evolving, AI‑driven landscape.

Based in a flexible/remote setup, you will build a scalable brand architecture, govern naming and portfolio, and partner with product marketing to ensure consistent global messaging across languages and regions.

Qualifications

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience leading and developing teams.
• Experience in B2B SaaS or platform companies at enterprise scale.
• Track record defining brand narratives, positioning, and messaging systems.
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes.
• Strong ability to influence senior stakeholders across multiple functions.
• Experience governing naming and brand architecture at scale across a growing product portfolio.
• Familiarity with brand governance at global scale across multiple languages and regions.
• Genuine curiosity about or hands-on experience with AI's role in modern brand and marketing systems.

Responsibilities

• Define and evolve Workiva's brand positioning and corporate narrative across touchpoints.
• Define brand architecture and naming strategy; partner with Product Marketing for naming consistency.
• Provide executive oversight for brand campaigns and establish standards for integrated marketing initiatives.
• Build and own brand measurement architecture, linking metrics to awareness, pipeline, and retention.
• Own brand standards, governance, and enablement across global teams.
• Leverage AI tools to develop scalable brand strategies and fast frameworks.
• Lead and develop a high-performance brand team and drive executional excellence.

Skills

Brand strategy

Integrated marketing

Enterprise campaigns

Stakeholder influence

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Workiva invites a Director of Brand Strategy to shape global brand growth, aligning market intelligence with world‑class execution. You will lead the brand narrative, campaigns, and measurement, influencing CFOs, CIOs, and other C‑suite buyers in a rapidly evolving, AI‑driven landscape.

Based in a flexible/remote setup, you will build a scalable brand architecture, govern naming and portfolio, and partner with product marketing to ensure consistent global messaging across languages and regions.