Brand Strategy Leader for Enterprise Growth (Remote)

Workiva Inc.; United States; On-site; USD 154,000 - 250,000; Full time

Benefits offered by this job

Discretionary bonus

Restricted Stock Units

401(k) match

Job summary

Workiva is seeking a Director of Brand Strategy to architect the brand’s growth and evolution. You will bridge market intelligence with execution, shaping global brand strategy, narrative, campaigns, media, and measurement.

You’ll lead a team, manage agencies, and influence CFOs, CIOs, and other C-suite buyers, guiding brand architecture, naming, and portfolio strategy in a rapidly advancing AI-centric landscape.

Qualifications

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency.
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Demonstrated experience leading and developing teams
• Proven experience in B2B SaaS or platform companies at enterprise scale
• Track record defining brand narratives, positioning, and messaging systems
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes
• Strong ability to influence senior stakeholders across multiple functions
• Experience building or evolving a category-defining brand platform
• Experience managing agency relationships across creative, research, and media
• Ability to translate market insights into a clear narrative for designers, writers, and executives alike
• Experience governing naming and brand architecture at scale across a growing product portfolio
• Familiarity with brand governance at global scale across languages and regions
• Genuine curiosity about AI's role in modern brand systems

Responsibilities

• Define and evolve Workiva's brand positioning and narrative across touchpoints.
• Define and govern a clear naming and architecture system for the portfolio.
• Provide guidance for the brand campaign function and establish priorities.
• Build and own brand measurement architecture with executive-ready reporting.
• Maintain brand standards and governance across marketing, product, and culture.
• Develop scalable enablement tools and training for teams globally.
• Leverage AI to accelerate brand strategies with speed and impact.

Skills

Brand strategy

Integrated marketing

B2B SaaS

Stakeholder management

AI in marketing

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Workiva is seeking a Director of Brand Strategy to architect the brand’s growth and evolution. You will bridge market intelligence with execution, shaping global brand strategy, narrative, campaigns, media, and measurement.

You’ll lead a team, manage agencies, and influence CFOs, CIOs, and other C-suite buyers, guiding brand architecture, naming, and portfolio strategy in a rapidly advancing AI-centric landscape.