Web3 Brand Strategy Lead

MUST Company; United States; Hybrid; USD 75,000 - 120,000; Full time

Job summary

MUST Company is seeking a Web3 Brand Marketing Lead to transform complex Web3 tech into a clear brand narrative. You’ll scale that narrative across content, social, community, product launches, events, and partnerships from a remote, international role.

You will define brand positioning, core messaging, and a content operating system, tying brand growth to product and business outcomes with strong, data-driven decision making.

Qualifications

• 2+ years of experience in brand marketing or related field.
• Experience owning a brand or campaign end-to-end.
• Ability to translate complex tech into clear messaging across channels.
• Portfolio demonstrating campaigns and measurable outcomes.

Responsibilities

• Establish brand positioning, core messaging, and content operating system.
• Define priority channels and content cadence for campaigns.
• Own the brand growth system connecting product, content, community, partnerships, and business outcomes.

Skills

Brand Marketing

Content Marketing

Social Media

Product Marketing

Brand Positioning

Messaging

Copywriting

Blockchain

Data Analysis

Community Engagement

Event Planning

Job description

MUST Company is seeking a Web3 Brand Marketing Lead to transform complex Web3 tech into a clear brand narrative. You’ll scale that narrative across content, social, community, product launches, events, and partnerships from a remote, international role.

You will define brand positioning, core messaging, and a content operating system, tying brand growth to product and business outcomes with strong, data-driven decision making.