Brand Strategy Director: Growth & Narrative Leader

Talently; Billings (MT); On-site; USD 120,000 - 210,000; Full time

Job summary

Talently in the retail sector is seeking a strategic Brand Leader to shape positioning, narrative, and go-to-market strategy for both DTC and partner channels.

You will partner across creative, product, customer experience, performance marketing, retail, and B2B teams to deliver a differentiated brand experience that drives growth.

Own brand strategy, messaging, and long-term narrative; lead annual and quarterly planning; and measure impact with customer insights and competitive data.

Qualifications

• 7+ years of experience in brand management, marketing strategy, or product marketing.
• Experience owning and growing a brand.
• Strong expertise in brand positioning and customer insight.
• Experience partnering with creative teams to implement brand strategy.
• Proven cross-functional leadership and ability to influence without authority.
• Comfort presenting to executives and driving strategic decisions.

Responsibilities

• Own brand strategy, positioning, messaging, and the long-term narrative.
• Clarify target audiences, customer needs, category positioning, and competitive differentiation.
• Lead annual and quarterly brand planning, campaign strategy, and success metrics across DTC, retail, B2B, and partnerships.
• Develop go-to-market strategies for new products and features, aligning brand and performance marketing.
• Partner with creative teams to develop strategic briefs and ensure campaigns reflect customer insight and brand direction.
• Represent the customer across product, customer experience, sales, and leadership teams, aligning brand promises with real experiences.
• Guide retail, B2B, and partnership messaging and storytelling.
• Track brand health and business outcomes, using customer research and competitive insights to refine strategy.

Skills

Brand management

Marketing strategy

Product marketing

Brand positioning

Customer insight

Messaging frameworks

Cross-functional leadership

Executive presentation

DTC & retail experience

Campaign strategy

Job description

Talently in the retail sector is seeking a strategic Brand Leader to shape positioning, narrative, and go-to-market strategy for both DTC and partner channels.

You will partner across creative, product, customer experience, performance marketing, retail, and B2B teams to deliver a differentiated brand experience that drives growth.

Own brand strategy, messaging, and long-term narrative; lead annual and quarterly planning; and measure impact with customer insights and competitive data.