Brand Strategy Lead — Narrative, Naming & Campaigns

Dun-; Jacksonville (FL); Presencial; USD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Parental leave

Sick leave

Education assistance

Volunteer days

Donation matching

401k plan

Health benefits

Insurance

Descripción de la vacante

Dun & Bradstreet is seeking a Senior Brand Marketing Manager in Jacksonville to lead brand strategy, governance, naming conventions, and cross-functional campaigns. You will drive consistency across channels, build brand narratives, and measure impact with KPIs.

Collaborate with creative, portfolio marketing, media, events, and digital teams to translate business objectives into compelling brand experiences while managing budgets and timelines.

Formación

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.
• Stakeholder management and cross-functional collaboration.
• Proficiency in Microsoft Office Suite skills.
• Where applicable, fluency in English and languages relevant to the working market.

Responsabilidades

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensurethe brand narrative is clear, differentiated, and aligned with the company visual and business goals.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands,product, solutions, capabilities, program, campaign, and partner offerings related to one another – andearn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents,capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.
• Lead the planning and execution of brand campaigns and initiatives that support awareness,positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions,decision trees, templates, training materials, and enablement resources for internal teams and agencypartners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly andconsistently - including advertising, events, web, internal communications, and customer-facingexperiences
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brandstandards.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Conocimientos

Brand marketing

Cross-functional collaboration

Data-driven

Communication skills

Brand governance

Brand architecture

Naming frameworks

Naming workstreams

PM skills

Stakeholder mgmt

MS Office

English fluency

Educación

Bachelor’s degree in marketing, communications, or a related field

Herramientas

AI tools

Descripción del empleo

Dun & Bradstreet is seeking a Senior Brand Marketing Manager in Jacksonville to lead brand strategy, governance, naming conventions, and cross-functional campaigns. You will drive consistency across channels, build brand narratives, and measure impact with KPIs.

Collaborate with creative, portfolio marketing, media, events, and digital teams to translate business objectives into compelling brand experiences while managing budgets and timelines.