Brand Strategy & Insights Associate

Nestle; Arlington (VA); On-site; USD 133,000 - 186,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Bonus eligibility

Job summary

Nestlé USA is seeking a Senior Associate to help implement and operationalize the Brand Building the Nestlé Way (BBNW) framework within the Center for Demand Generation. You will ensure consistent execution of brand planning tools, support cross‑functional collaboration, and contribute tobrand growth through data‑driven decisions.

You will analyze brand performance data, build dashboards, and assist with consumer research and interpretation of syndicated data sources.

Qualifications

• Bachelor’s degree in marketing, brand strategy, analytics or related field.
• 3–5 years of experience in marketing, brand strategy, analytics or project coordination.
• Experience with data analysis and Excel (pivot tables, advanced formulas).
• Familiarity with data visualization tools (Power BI/T ableau) preferred.
• Experience with consumer research methods and syndicated data sources is a plus.

Responsibilities

• Execute and deploy Brand Building the Nestlé Way tools and processes across divisions, ensuring consistency.
• Coordinate projects, budgets, timelines, and third‑party vendor relationships.
• Collect, analyze, and synthesize data to identify trends and support brand recommendations; design consumer research and interpret syndicated data.
• Collaborate with brand teams, commercial leads, and the BGS group to drive adoption of processes.

Skills

Analytical thinking

Problem solving

Data analysis

Excel

Power BI

Tableau

Written communication

Verbal communication

Collaboration

Organization

Education

Bachelor’s degree

Tools

Excel

Power BI

Tableau

Job description

Nestlé USA is seeking a Senior Associate to help implement and operationalize the Brand Building the Nestlé Way (BBNW) framework within the Center for Demand Generation. You will ensure consistent execution of brand planning tools, support cross‑functional collaboration, and contribute tobrand growth through data‑driven decisions.

You will analyze brand performance data, build dashboards, and assist with consumer research and interpretation of syndicated data sources.