Brand Marketing Associate — Innovation & Growth

Nestlé; Arlington (VA); Vor Ort; USD 105.000 - 151.000; Vollzeit

Zusammenfassung

Nestlé USA seeks an Associate, Product Experience (PX) to shape brand experiences through product, packaging, and innovation. You will support renovation initiatives, launch readiness, and packaging excellence to strengthen the brand across moments of truth, collaborating with CX and cross-functional teams.

The role emphasizes consumer insight, market readiness, and collaboration with Legal, Regulatory, R&D, supply chain, and brand teams to ensure regulatory compliance and product truth.

Qualifikationen

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

Aufgaben

• Execute consumer and shopper insight activities to support innovation and in-market delivery, leveraging holistic consumer, category, customer, and competitive understanding to inform business decisions.
• Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs.
• Execute pipeline delivery activities across front end innovation (FEI), scoping, concept development, and market readiness aligned with defined innovation & renovation strategies.
• Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams.
• Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience.
• Support the strategy of pricing, promotion, assortment, and portfolio, partnering with Commercial Development and Finance to deliver defined value objectives and business priorities.
• Provide input and execute deliverables supporting I&R integration into shopper plans (retailer media).
• Own digital shelf execution, including PDP content, product information, and digital asset deployment, ensuring a consistent and compelling product experience across eCommerce platforms.
• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Track and report on brand performance, innovation priorities, and key initiatives, ensuring leaders have visibility to performance trends, risks, and opportunities.
• Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities.
• Execute tracking and reporting of innovation pipeline performance, forecast assumptions, business changes, and key initiatives to support business planning processes.
• Support the development of the Brand Situation Analysis, Brand Plan, and MBS, partnering across functions to coordinate inputs, prepare data, and identify growth opportunities including innovation.

Kenntnisse

Brand management

Negotiation

Research and analysis

Communication

Problem solving

Financial acumen

Prioritization

Ausbildung

BA/BS in Marketing or related field

MBA (preferred)

Tools

Microsoft Office

Jobbeschreibung

Nestlé USA seeks an Associate, Product Experience (PX) to shape brand experiences through product, packaging, and innovation. You will support renovation initiatives, launch readiness, and packaging excellence to strengthen the brand across moments of truth, collaborating with CX and cross-functional teams.

The role emphasizes consumer insight, market readiness, and collaboration with Legal, Regulatory, R&D, supply chain, and brand teams to ensure regulatory compliance and product truth.