Brand Operations Lead: Campaign & Project Delivery

Renfro Brands; Winston-Salem (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Renfro Brands is seeking a Brand Operations Specialist in Winston-Salem to partner with Marketing, Creative, Ecommerce, and Product Development. You will manage end-to-end marketing projects, maintain calendars, and drive on-time delivery across campaigns, photoshoots, and product launches.

The role requires 5–8 years in marketing operations and a strong ability to align cross-functional teams, manage budgets, and optimize processes for scalable execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing operations, creative operations, integrated marketing, project management, or agency account/project management.
• Experience supporting consumer brands, apparel, retail, lifestyle, or ecommerce organizations preferred.
• Demonstrated success managing multiple complex projects simultaneously.
• Strong understanding of creative production, campaign execution, and product launch processes.
• Experience managing budgets, timelines, vendors, and external agencies.
• Proficiency with project management platforms such as Asana, Monday.com, Wrike, ClickUp, Smartsheet, or similar.
• Excellent communication, organization, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Highly detail-oriented with exceptional follow-through and problem-solving skills.

Responsibilities

• Lead the planning, prioritization, and execution of marketing and creative projects from intake through final delivery.
• Own and maintain the integrated marketing and creative calendar, ensuring alignment across campaigns, product launches, photoshoots, content development, retail programs, PR initiatives, and digital marketing efforts.
• Develop project timelines, manage milestones, coordinate review and approval processes, and ensure on-time execution.
• Identify project risks, resolve bottlenecks, and drive operational efficiency across all stages of execution.
• Serve as the central point of coordination across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external partners.
• Facilitate regular status meetings, communicate priorities, track action items, and ensure accountability across teams.
• Balance competing priorities and resources to support business objectives and organizational goals.
• Manage marketing and creative budgets, including forecasting, expense tracking, and resource allocation.
• Monitor agency, production, photography, freelance, event, and vendor expenditures to ensure alignment with approved budgets.
• Oversee purchase orders, invoices, and vendor payments.
• Manage relationships with agencies, photographers, videographers, production partners, freelancers, printers, and packaging vendors, ensuring quality deliverables are completed on time and within budget.
• Develop and maintain project management tools, workflows, and operational processes that improve visibility, collaboration, and efficiency.
• Standardize briefing, review, approval, and launch procedures to support scalability and consistency across teams.
• Recommend and implement systems and tools that enhance project execution and team productivity.
• Provide regular leadership updates on project status, launch readiness, budgets, resource allocation, upcoming milestones, risks, and key decisions.
• Deliver clear reporting and insights that support strategic planning, prioritization, and execution visibility across the organization.

Skills

Brand operations

Project management

Cross-functional leadership

Budget management

Vendor management

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Asana

Monday.com

Wrike

ClickUp

Smartsheet

Job description

Renfro Brands is seeking a Brand Operations Specialist in Winston-Salem to partner with Marketing, Creative, Ecommerce, and Product Development. You will manage end-to-end marketing projects, maintain calendars, and drive on-time delivery across campaigns, photoshoots, and product launches.

The role requires 5–8 years in marketing operations and a strong ability to align cross-functional teams, manage budgets, and optimize processes for scalable execution.