Amazon Marketplace Manager

Renfro Brands; Winston-Salem (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Renfro Brands seeks an Amazon Marketplace Manager to lead our US Amazon presence, optimizing listings, content, promotions, and advertising to drive growth. You’ll collaborate with Brand Marketing, Planning, Operations, and Customer Service, while managing relationships with Amazon and our internal teams.

You will own the Amazon storefront, develop strategies with AMG, and monitor performance metrics to maximize ROAS and sales in a hybrid Winston-Salem role reporting to the VP of eCommerce.

Qualifications

• Working understanding of AMS and AMG.
• Strong communication skills, both oral and written.
• Experience managing and updating the online product catalog, including setting up new products and promotional items.
• Strong analytical and quantitative skills; able to make data-based decisions.
• Hands-on and entrepreneurial mindset in a fast-paced startup environment.
• Appreciation and understanding of consumer psychology and its impact on product adoption.

Responsibilities

• Own the Amazon store experience for Renfro’s US business and optimize brand store, product pages, and A+ content.
• Develop Amazon marketing strategy with AMG and brand teams; manage PPC, promotions, and Prime Day activities.
• Regularly refresh content and manage relationships with Amazon buyers; coordinate with Planning, Operations, Brand Marketing, and Customer Service.
• Monitor, analyze, and report performance metrics and ROAS; adjust spend to top performers; conduct weekly analytics and SKU checks.

Skills

AMS/AMG knowledge

Analytical skills

Data-driven decisions

Project management

Ecommerce experience

Education

Bachelor's degree

Tools

Amazon Vendor Central

Amazon Seller Central

Job description

An individual must be able to perform each essential duty satisfactorily.SUMMARY:We are growing rapidly and looking for an Amazon Marketplace Manager to join our Digital Marketing team and lead the management, growth, and optimization of our Amazon marketplace presence. In this role, you will be directly responsible for the presence and performance of key Renfro brands on this highly visible and important channel.You will oversee brand presentation, product listings, content, promotions, and advertising, while using sales and performance analytics to optimize marketplace results and drive growth. You will also help manage the relationship with Amazon, collaborate closely with Brand Marketing, Planning, Operations, Customer Service, and eCommerce partners, and support key marketplace and fulfillment activities. This is a highly visible role with significant responsibility and autonomy, giving you the opportunity to directly influence sales and business performance while partnering with a shared analyst resource for additional support.This position reports to the VP of eCommerce and is based in our Winston-Salem, NC office, with a hybrid schedule of three days in the office and two days remote.ESSENTIAL DUTIES AND RESPONSIBILITIES:Store Listings/OptimizationOwn the Amazon store experience for Renfro’s US business.Continually optimize the existing brand store, product pages, and A+ content to drive traffic and sales for existing and new productsPartner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards.Marketing and PromotionApply PPC best practices for Amazon Sponsored Product ads.Set up product promotions for key season including Prime Day and holidays.Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed.Working with eComm specialists, co-manage relationship with Amazon and other eComm retailersRegularly refresh and optimize content for existing products and drive content needs for new products.Maintain relationships with Amazon buyers.Work closely with internal departments – Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input.Create, track, and reconcile shipments to Amazon Fulfillment CentersAnalyticsMonitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.Analyze digital sales performance metrics, modifying plans as needed to deliver against targets.Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis, with the Analyst’s supportPROFESSIONAL QUALIFICATIONSWorking understanding of both AMS and AMGStrong communication skills, both oral and writtenExperience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends.Strong analytical and quantitative skills; able to make data-based decisions.Hands-on and very entrepreneurial mindset who is comfortable in high-paced startup environments.Appreciation and understanding of consumer psychology and its impact on new product adoption.EDUCATION/EXPERIENCEBachelor's degree required.7+ years managing & selling products on Amazon Vendor Central and/or Seller CentralPHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.WORK ENVIRONMENTThe work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Generally, will work in climate controlled, smoke-free office environment.*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics. *