Senior Campaign Operations Leader (Adobe & Omnichannel)

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Health Savings Account

Flexible spending accounts

Employee assistance program

Life insurance

AD&D insurance

Tuition reimbursement

Dependent scholarships

On-site health centers

Fitness centers

Volunteer program

Company vehicle

Phone allowance

Paid leave

Job summary

Reynolds American, based in Winston-Salem, NC, is seeking a Senior Manager Campaign Operations to lead the Digital Campaign Operations team across 12+ brands. You will own Adobe Campaign solutions, design customer journeys with AEP, and drive multi-channel experiences including email, SMS and direct mail.

You’ll partner with Marketing, Analytics, CRM and Data teams to optimize delivery, testing, and personalization while ensuring compliance and deliverability for our omnichannel campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Market Research, or a related field.
• 5+ years of Digital Marketing and Campaign Operations experience.
• 2-3+ years of hands-on Adobe Campaign experience (Adobe Campaign Classic and/or V8).
• Experience leading teams and agency resources in campaign execution and marketing operations.
• Strong expertise in Customer Journey Management, Audience Segmentation, Personalization, and Lifecycle Marketing.
• Hands-on experience with Enterprise Marketing Automation and CRM platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, HubSpot).
• Strong communication, collaboration, stakeholder management and influencing skills.
• Experience managing campaign setup, testing, validation, deployment, troubleshooting, and performance optimization.

Responsibilities

• Lead and manage a team of campaign managers and agency partners responsible for deploying email, SMS, and direct mail campaigns across 12+ brands.
• Serve as the subject matter expert for Adobe Campaign solutions, providing leadership and guidance on campaign execution, optimization, and best practices.
• Design and architect customer journey solutions using Adobe Campaign V8, Adobe Experience Platform (AEP), and related Adobe Marketing Cloud technologies.
• Own communication strategy, audience segmentation, and personalization efforts to drive effective consumer engagement across multiple channels.
• Oversee end-to-end campaign execution, including campaign setup, validation, testing, deployment, and delivery.
• Optimize campaign performance through A/B testing, personalization, content strategy, and data-driven decision making.
• Partner with cross-functional teams including Marketing, Analytics, CRM, Data, Creative, and Technology to define campaign requirements and ensure flawless execution.
• Monitor campaign performance, troubleshoot operational issues, and implement continuous improvements to maximize deliverability, compliance, and business results.

Job description

Reynolds American, based in Winston-Salem, NC, is seeking a Senior Manager Campaign Operations to lead the Digital Campaign Operations team across 12+ brands. You will own Adobe Campaign solutions, design customer journeys with AEP, and drive multi-channel experiences including email, SMS and direct mail.

You’ll partner with Marketing, Analytics, CRM and Data teams to optimize delivery, testing, and personalization while ensuring compliance and deliverability for our omnichannel campaigns.