Brand Operations Specialist

Renfro Brands; Winston-Salem (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Renfro Brands is seeking a Brand Operations Specialist in Winston-Salem to partner with Marketing, Creative, Ecommerce, and Product Development. You will manage end-to-end marketing projects, maintain calendars, and drive on-time delivery across campaigns, photoshoots, and product launches.

The role requires 5–8 years in marketing operations and a strong ability to align cross-functional teams, manage budgets, and optimize processes for scalable execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing operations, creative operations, integrated marketing, project management, or agency account/project management.
• Experience supporting consumer brands, apparel, retail, lifestyle, or ecommerce organizations preferred.
• Demonstrated success managing multiple complex projects simultaneously.
• Strong understanding of creative production, campaign execution, and product launch processes.
• Experience managing budgets, timelines, vendors, and external agencies.
• Proficiency with project management platforms such as Asana, Monday.com, Wrike, ClickUp, Smartsheet, or similar.
• Excellent communication, organization, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Highly detail-oriented with exceptional follow-through and problem-solving skills.

Responsibilities

• Lead the planning, prioritization, and execution of marketing and creative projects from intake through final delivery.
• Own and maintain the integrated marketing and creative calendar, ensuring alignment across campaigns, product launches, photoshoots, content development, retail programs, PR initiatives, and digital marketing efforts.
• Develop project timelines, manage milestones, coordinate review and approval processes, and ensure on-time execution.
• Identify project risks, resolve bottlenecks, and drive operational efficiency across all stages of execution.
• Serve as the central point of coordination across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external partners.
• Facilitate regular status meetings, communicate priorities, track action items, and ensure accountability across teams.
• Balance competing priorities and resources to support business objectives and organizational goals.
• Manage marketing and creative budgets, including forecasting, expense tracking, and resource allocation.
• Monitor agency, production, photography, freelance, event, and vendor expenditures to ensure alignment with approved budgets.
• Oversee purchase orders, invoices, and vendor payments.
• Manage relationships with agencies, photographers, videographers, production partners, freelancers, printers, and packaging vendors, ensuring quality deliverables are completed on time and within budget.
• Develop and maintain project management tools, workflows, and operational processes that improve visibility, collaboration, and efficiency.
• Standardize briefing, review, approval, and launch procedures to support scalability and consistency across teams.
• Recommend and implement systems and tools that enhance project execution and team productivity.
• Provide regular leadership updates on project status, launch readiness, budgets, resource allocation, upcoming milestones, risks, and key decisions.
• Deliver clear reporting and insights that support strategic planning, prioritization, and execution visibility across the organization.

Skills

Brand operations

Project management

Cross-functional leadership

Budget management

Vendor management

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Asana

Monday.com

Wrike

ClickUp

Smartsheet

Job description

Job Details: Job Location: Corporate Office - Winston-Salem, NC - Winston-Salem, NC 27101, Position Type: Full Time, Job Shift: 1st Shift, An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

The Brand Operations Specialist reports to the Senior Manager, Brand Operations and plays a critical role in supporting the planning, coordination, and execution of brand, creative, and marketing initiatives. This position serves as a key project management partner, helping drive operational excellence across cross-functional teams including Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external agency partners. The Brand Operations Specialist ensures projects move efficiently from concept to completion through effective communication, organization, timeline management, and process support.

Key Responsibilities

Project & Marketing Operations Management

• Lead the planning, prioritization, and execution of marketing and creative projects from intake through final delivery.
• Own and maintain the integrated marketing and creative calendar, ensuring alignment across campaigns, product launches, photoshoots, content development, retail programs, PR initiatives, and digital marketing efforts.
• Develop project timelines, manage milestones, coordinate review and approval processes, and ensure on-time execution.
• Identify project risks, resolve bottlenecks, and drive operational efficiency across all stages of execution.

Cross-Functional Leadership & Collaboration

• Serve as the central point of coordination across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external partners.
• Facilitate regular status meetings, communicate priorities, track action items, and ensure accountability across teams.
• Balance competing priorities and resources to support business objectives and organizational goals.

Budget, Resource & Vendor Management

• Manage marketing and creative budgets, including forecasting, expense tracking, and resource allocation.
• Monitor agency, production, photography, freelance, event, and vendor expenditures to ensure alignment with approved budgets.
• Oversee purchase orders, invoices, and vendor payments.
• Manage relationships with agencies, photographers, videographers, production partners, freelancers, printers, and packaging vendors, ensuring quality deliverables are completed on time and within budget.

Process Optimization & Operational Excellence

• Develop and maintain project management tools, workflows, and operational processes that improve visibility, collaboration, and efficiency.
• Standardize briefing, review, approval, and launch procedures to support scalability and consistency across teams.
• Recommend and implement systems and tools that enhance project execution and team productivity.

Reporting & Executive Communication

• Provide regular leadership updates on project status, launch readiness, budgets, resource allocation, upcoming milestones, risks, and key decisions.
• Deliver clear reporting and insights that support strategic planning, prioritization, and execution visibility across the organization.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing operations, creative operations, integrated marketing, project management, or agency account/project management.
• Experience supporting consumer brands, apparel, retail, lifestyle, or ecommerce organizations preferred.
• Demonstrated success managing multiple complex projects simultaneously.
• Strong understanding of creative production, campaign execution, and product launch processes.
• Experience managing budgets, timelines, vendors, and external agencies.
• Proficiency with project management platforms such as Asana, Monday.com, Wrike, ClickUp, Smartsheet, or similar.
• Excellent communication, organization, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Highly detail-oriented with exceptional follow-through and problem-solving skills.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. Ability to move between departments to interact with others. Consistent daily attendance required; occasional off-shift support and limited travel required.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Generally, will work in conditioned office environment.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.*

*AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics.*